To all the folks hoping to sell their idea, you’re thinking about it backwards. Instead of convincing someone else to make your project, you need to be a producer. Get it started. Learn the business by doing it. Don’t over extend yourself, but get funding along the way for each step of the process.
At some point, if you’re doing it right, you’ll build an audience and those with money will want to call YOU. They won’t be able to ignore you.
Here’s an article from AWN that outlines this trend in animation IP.
2 people like this
I totally agree and this is the route I am taking because I am tired of pitching and hearing "Great Pitch" but nobody buys. So I am going to just build and share my process and like you say, seek funding along the way. The way I see it, building an audience is the most important thing.
2 people like this
Nice one Mike.
3 people like this
Mike Boas - great mindset shift for a lot of us. I've been doing a lot of research on the topic so thought it was funny that this was the first post I saw getting on the platform today.
2 people like this
Mike Boas, thanks for the link. Confirms my thoughts on the subject. Good read, much appreciated!
2 people like this
Thank you for posting this, Mike Boas, and sharing the article. This is such a powerful perspective and one that more creatives need to hear. The game really has shifted. Building momentum on your own terms isn’t just possible, it’s often the way to get attention in today’s market.
Owning your IP and producing it in stages not only shows initiative, it proves that you understand the long game. If you can show proof of concept, develop a following, or even get early animation tests or storyboards in front of the right audience, you’re already ahead of the pitch.
For anyone looking to take that next step, I highly recommend diving into Stage 32’s animation and producing education (https://www.stage32.com/education/collections/animation and https://www.stage32.com/education/collections/producing-track).
You might also benefit from connecting with animation execs during Pitch Sessions or consulting with a Stage 32 executive for development strategy. They can provide some great insights. If you email Success@Stage32.com, they can point you toward the best Execs with animation experience on the platform.