Distribution : Explaining Four Wall Distribution for indie films by Amanda Toney

Amanda Toney

Managing Director at Stage 32 ♦ Director of Operations, Producer

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4 months ago

Explaining Four Wall Distribution for indie films

I've recently produced a feature film that is hitting theaters this month. Our US distribution strategy includes four walling. For those who aren't familiar, you can learn more here. https://www.videomaker.com/how-to/profitmaking/distribution/four-walling...

Four walling for independent filmmakers

https://www.videomaker.com/how-to/profitmaking/distribution/four-walling-for-independent-filmmakers/

For some, four walling has resulted in profitable theater runs, better distribution deals, invaluable film reviews, and even an Oscar or two. With this in mind, let's go over how to successfully four wall your own film.

Maurice Vaughan

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1 person likes this
- Ashley Renee Smith
4 months ago

Great breakdown of four walling, Amanda Toney! I've heard of four walling, but not in this much detail. A must-read article.

Geoff Hall

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2 people like this
- Ashley Renee Smith
- Maurice Vaughan
4 months ago

Amanda Toney Hi Amanda, I’ve only thought of four-walling our human trafficking film, for a specialty release in the education sector.

Debbie Elicksen

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4 people like this
4 months ago

Amanda Toney It's so great for us to be able to learn from your experience. That was one of my main takeaways from last night's Zoom call. This is a post to be bookmarked for sure.

Michael Fitzer

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4 people like this
4 months ago

I four-walled my first film with “work-in-progress” screenings at four theaters (two local, two out of town) while also hitting some fests. Showing a short track record for ticket sales certainly helped with getting distribution. We ended up officially premiering on iTunes then went on to a good run with Netflix. Suffice to say it can be a solid part of a self-distribution strategy.

Geoff Hall

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2 people like this
- Ashley Renee Smith
- Maurice Vaughan
4 months ago

Michael Fitzer well done, Michael. It’s great to hear of your success. Thanks for sharing.

Ashley Renee Smith

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2 people like this
- Debbie Elicksen
- Maurice Vaughan
4 months ago

I love how in-depth this article gets, Amanda Toney!

Laquan Copeland

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2 people like this
- Ashley Renee Smith
- Maurice Vaughan
4 months ago

Amanda Toney Thank you for sharing this, Amanda! Your insight into four walling is incredibly helpful, especially for independent filmmakers navigating distribution strategies. It’s inspiring to see how this approach can lead to not only profitable runs but also critical recognition. Congratulations on your feature film hitting theaters this month—wishing you great success with it and let us know how we can watch and come support!