Many people will remember how marketing in the late 90s and early 00s was used creatively by indie filmmakers to get their projects noticed (the guys behind marketing The Blair Witch Project used this thing called "the internet” which was becoming a big deal). Now we’re seeing it happen again by companies like Neon to generate buzz over their indies too: https://www.hollywoodreporter.com/movies/movie-features/longlegs-neon-mo...
Distribution : Innovative Marketing from Neon by Ewan Dunbar
Works at Red Stag Entertainment ♦ Director of Development, Producer, Distributor
1 year ago
Innovative Marketing from Neon
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3 people like this
The approach of making Horror fans partners in the film rather than consumers is a GENIUS idea. Great article. Thank you for sharing, Ewan.
1 person likes this
Brilliant campaign and its so inspiring to see this type of innovation and energy lead to the biggest indie box office hit of the year. There will no doubt be more cool campaigns like this to come. Great news for indie filmmakers and the indie film market.
1 person likes this
Ewan Dunbar way cool. I love hearing how this industry is embracing the digital space and finding unique ways to reach their target audience.