Strategic partnerships continue to reshape the indie entertainment landscape, this time in the world of comedy.
Toronto-based New Metric Media, producer of hit shows like Letterkenny and Shoresy, has officially invested in Good Walk Entertainment, the indie label founded by former Comedy Central execs Kent Alterman and Sarah Babineau.
Read more here:
https://deadline.com/2025/10/letterkenny-new-metric-media-backs-good-wal...
The investment will fuel Good Walk’s expansion across TV, film, and digital, while also launching a non-exclusive strategic partnership that spans co-productions, packaging, financing, distribution, and even brand extensions like live events and gaming.
Both companies already have several projects in development, including:
• Off Color (Prime Video)
• Forklift (NBC)
• New series from creators like Owen Thiele, Ilana Glazer, Chris Estrada, Steph Tolev, and the team behind Norsemen.
This move signals a growing trend among indie production companies: joining forces to strengthen financing pipelines, scale development, and expand into global markets without sacrificing creative independence.
It’s a reminder that financing partnerships aren’t just about capital, they’re about creative alignment, shared vision, and audience reach.
So here’s a question for you:
When it comes to building partnerships or securing financing, do you think it’s more valuable to align with companies that share your creative voice, or to diversify with those that expand your reach into new markets and genres?
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I don't have any experience with this, but maybe both, Ashley Renee Smith. A mixed approach.