Financing / Crowdfunding : The Best Crowdfunding Perks by Maurice Vaughan

The best perks to offer are the ones that don’t cost you anything. You don’t want to get into the T-shirt manufacturing and fulfillment business.

Thanks for the advice, Mike Boas. Free like exclusive behind-the-scenes footage?

Sure. Video updates, signed scripts. Early access to online screenings (password protected). Often books or videos of previous projects. I’ve seen people sell walk-on parts and producer credits too, although I don’t love that.

Great perks, Mike Boas! Thanks for the examples. Signed script is one of the perks I've heard about, and fans on social media really like that perk.

Great question, Maurice Vaughan! The best perks are the ones that are easy to fulfill, personal, and create a sense of connection with the backers. Some of the most effective perks I’ve seen include:

Exclusive Behind-the-Scenes Access – Private updates, BTS footage, or a production diary make backers feel part of the journey.

Digital Downloads – Posters, scripts, or even an early screener of the film are great low-cost, high-value perks.

Personalized Shoutouts – Social media shoutouts or a thank-you in the credits make backers feel appreciated.

Experiential Perks – Set visits, virtual Q&As, or a producer credit can be big draws for higher-tier backers.

Perks to avoid? Anything too expensive or time-consuming to deliver. Like Mike Boas said, physical merch (t-shirts, DVDs, etc.) can eat up a big chunk of your funds if you’re not careful with pricing and shipping. Also, offering roles as extras can be tricky if production schedules change.

Great point Mike Boas - we've all heard stories of filmmakers being inundated with providing perks, the cost and time, which hadn't been anticipated. Think digital assets, screenings, credits.

Thanks, Ashley Renee Smith. Digital downloads and behind-the-scenes videos are the main perks that get me to support crowdfunding campaigns. And sometimes it has nothing to do with perks. It's just about supporting friends and other creatives.

This is all great advice. I can agree with Mike Boas that offering walk-ons or cameos can be a logistical issue when you already have so many just by making a film. Separate these types perks from anything that affects the actual filmmaking process to avoid unescessary headaches.