Hey everyone! Does anyone here have any experience in dealing with Nike for product placement? Our new feature, Running with Jack Scissors, would be a perfect vehicle for Nike to target the young adult runner. But finding the right person to speak to has proven difficult. If anyone knows who to call within Nike, it would be much appreciated. Thank you!
Dan Hellman
Hope & Glory Studios
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Nike can be tough to navigate - I developed a project with the Jordan brand a few years back and Nike was always the biggest hurdle. Heidi O'Neill is the President of Consumer, Product & Brand at Nike and her team may be the best place to start. Their main office number is (503) 671 6453. Wishing you great success with your project.
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Thank you Sam! Much appreciated!
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Daniel Hellman Product Placement has always been a strange animal is the film industry because the products we wish to place in our film are supposed to help out both entities. However, the product producers seem to think their products are more important than the film a producer wishes to place them in.
In every negotiations there is always a balance point where what is given is equal in worth to what is taken. That is the universal law of balance where both sides produce gain by their association. However, this law of universal balance is at a complete imbalance in the film industry. The Haves are always trying to screw the Have Nots by taking the creation of the Have Nots and usurping it as their own. They do not want the Have Nots to become Haves because their function will diminish and soon they will be the Have Nots without the imagination to become Haves again on their own merits of creativity. If you were able to follow that, you're definitely a Have in the making.
It's the same with product placement. They would rather spend more on a big budget film to show their product for whatever few fleeting seconds they bargained for rather then negotiate a more budget friendly agreement for possibly more screen time. Ultimately the effects of product placement, unless the product itself is essential to the story, is mostly gone unnoticed.
Look for smaller deals from lesser known brands. I normally bet on my material to do what it needs to do without relying on product placement. Let them make their own commercials plus if they happen to piss off the general public with woke nonsense, the audience won't take it out on your film by ignoring it.