Most conversations in composing focus on the sound:
- melody
- harmony
- orchestration
- plugins
- stems
- workflow
- delivery formats
All important. All necessary. All downstream.
But upstream, there’s a question almost no composer asks — and it quietly determines whether their music becomes a project, a catalog, or just a file on a hard drive.
“What is the actual identity of the thing I’m creating?”
Because here’s the clarity:
A cue is not automatically an asset.
A track is not automatically a deliverable.
A composition is not automatically a project.
Most music collapses downstream because the upstream identity was never defined.
⭐ THE REAL DISTINCTION: MUSIC VS. MUSICAL ASSET
When you write music, you’re creating sound.
When you build an asset, you’re creating something that:
- has a clear owner
- has defined rights
- has predictable behavior
- can be licensed, reused, or scaled
- can survive collaboration, revision, and production
The difference isn’t creative — it’s structural.
A cue that behaves like an asset moves differently in the real world than a cue that behaves like a file.
⭐ THE UPSTREAM CLARITY
Before you compose, ask:
“Is this a piece of music…
or is this a component of a larger system?”
Because the answer changes:
- how you structure your rights
- how you deliver your stems
- how you collaborate with directors
- how you negotiate your usage
- how your catalog grows
- how your work survives beyond the project
Composers who think upstream don’t just write cues —
they build containers that their music can live in.
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Hi Robert, my name is Andy Alston. I play Kbs with the band Del Amitri with whom I had a top 10 chart single in USA. I write songs that get international radio play. I have worked in musical theatre, but it has not been my area recently. I may be interested