Filmmaking / Directing

IMO, The Coca Cola AI commercial vividly demonstrates one of the insurmountable issues with pure AI generation: it is soulless. You cannot watch this without thinking how alike each character is, how emotive none of them are. Even a second-rate animator would have put more sincere expressions onto these characters. As it is, their eyes are dead, their smiles are fake, their expressions seem all from a single sample.

Increasingly, the term "uncanny valley" is used to describe the phenomenon that human beings express distrust and discomfort with anything that pretends to be human but isn't. Essentially, if a robot looks and acts like a robot, even one that speaks naturally, we are fine with it. If it is dressed up as a human and tries to pass itself off as a human, even with technical perfection, we detect it and we are not comfortable. The fact that we learn the truth does not make us any less uncomfortable or more trusting when we are in the presence of that fake human. This is IMO at the core of why AI as a narrative tool cannot succeed without human talent involved.

The issue is not with the technical prettiness of props and lighting, which in an animated sequence is never an issue. It is in the inherent vapidness of emotion, the inherent absence of talent behind the characters. In film, in theater, in story, we only ever connect with human beings. Even the greatest VFX film fails if it hasn't got talent that audiences connect to on a personal basis. This is a fact of human communication. We don't talk to inanimate objects and we don't relate to them unless there is something wrong with our minds.

Producers who figure this out will use the tech where it is good, to shorten workflow and supplement visuals, prep, production design, etc, but they will be careful to keep the human creator involved where that counts: the screen talent, the human who actually fine tunes animation, the production designer and director who create an original environment. These producers will succeed. The rest will fall back into the mucky puddle of anonymity where, frankly, they belong.

I am a consultant for AI startup AerithAI.com - which is integrating AI into a VFX narrative film production workflow, but moving far beyond that into the next wave of quantum computing. My position with them is to ensure they are at the forefront of the actual art, as the tech develops.

See the commercial here:

https://youtu.be/YunDvCb4OeM

There are a variety of “specialist directors” in the film industry, each with a diverse range of directorial specialties, who bring their unique approaches, styles, perspectives and skill sets to the filmmaking process. These directorial types encompass various genres, themes, and creative approaches, catering to the diverse interests of audiences worldwide.

11. Family/Children's Director: These directors create wholesome entertainment suitable for viewers of all ages. They prioritize themes of love, friendship, and resilience, delivering messages of hope and inspiration to families worldwide. These directors focus on creating engaging and educational content that appeals to both children and adults, fostering a sense of wonder and imagination. Chris Columbus directed movies such as "Home Alone," "Mrs. Doubtfire," and the first two "Harry Potter" films.

12. Fantasy Director: A fantasy director specializes in creating magical, fantastical, and otherworldly films that transport the audience to new and imaginative worlds. They have a deep understanding of visual effects, world-building, and mythical storytelling techniques. Fantasy directors excel at crafting visually stunning, emotionally captivating stories that explore themes of adventure, magic, and heroism. Their films often feature elaborate set designs and groundbreaking special effects. Guillermo del Toro. Known for his visually stunning and imaginative films such as "Pan's Labyrinth" and "The Shape of Water."

13. Genre Director: A genre director specializes in a specific genre of film, such as horror, action, or comedy. They have a deep understanding of the conventions of their chosen genre and often work within established formulas to create films that appeal to a specific audience. Genre directors are adept at creating atmospheres and stories that match audience expectations, ensuring their films deliver the desired emotional impact. They often innovate within their genre, pushing its boundaries while respecting its core elements. George A. Romero is known for his groundbreaking work in the zombie horror genre. Romero directed classics such as "Night of the Living Dead," "Dawn of the Dead “(1978) and "Day of the Dead."

14. Historical Director: A historical director specializes in creating films that are set in the past and explore historical events, figures, and themes. They have a deep understanding of historical accuracy, period costumes, and visual storytelling techniques. They meticulously research historical details to ensure authenticity and often collaborate with historians and experts. Their films bring historical periods to life, making them accessible and engaging for modern audiences. Oliver Stone is known for directing powerful historical films like "Platoon," "JFK," and "Nixon." His work often explores complex historical and political themes, providing a provocative perspective on historical events.

15. Horror Director: A horror director specializes in creating suspenseful, terrifying, and atmospheric films that play on the audience's fears and anxieties. They have a deep understanding of horror tropes, visual storytelling techniques, and the psychology of fear. Horror directors are skilled at manipulating tension and using visual and sound cues to induce fear. Their films often explore deep-seated societal anxieties, using the horror genre as a lens to examine human nature. Wes Craven is known for creating iconic horror films such as "A Nightmare on Elm Street," "Scream," and "The Hills Have Eyes." His work has had a profound impact on the horror genre, blending psychological terror with innovative storytelling.

16. Independent Director: An Independent Director operates outside of the major studio system, often taking on multiple roles in a project, including writing, producing, and editing. They typically work with smaller budgets, which requires creativity and resourcefulness in overcoming financial and logistical limitations. Independent directors have more creative control over their films, allowing them to explore unique, experimental, or personal stories that might not fit mainstream commercial trends. This freedom enables them to push boundaries and express their individual voice, often resulting in films that reflect distinct artistic perspectives. Jim Jarmusch is known for his distinctive style in independent films like "Stranger Than Paradise," "Dead Man," and "Only Lovers Left Alive." His minimalist approach and unique storytelling have earned him critical acclaim in the indie film scene.

17. LGBTQ+ Director: Voices of the LGBTQ+ community, these directors tell stories that authentically represent diverse sexual orientations and gender identities. They challenge stereotypes and advocate for LGBTQ+ rights, creating films that celebrate love, identity, and acceptance. LGBTQ+ directors often draw from personal experiences to bring authenticity and depth to their stories. Their work plays a crucial role in increasing the visibility and representation of the LGBTQ+ community in cinema. Xavier Dolan is a prominent LGBTQ+ director whose films frequently address LGBTQ+ themes and characters. His acclaimed works include "I Killed My Mother," "Laurence Anyways," and "Mommy."

18. Music Video Director: Music video directors specialize in creating short, visually compelling stories that complement and enhance the music of an artist. They often use innovative techniques, striking visuals, and creative storytelling to capture the essence of the song and the artist's vision. Music video directors collaborate closely with musicians, choreographers, and production teams to deliver engaging and memorable videos. Their work often requires balancing artistic expression with brand image, as music videos serve both as art and promotional material for the artist. Michel Gondry is known for his surreal and visually imaginative music videos for artists such as Daft Punk ("Around the World"), The White Stripes ("Fell in Love with a Girl"), and Björk ("Human Behaviour").

19. Musical Director: A musical director specializes in creating films that incorporate music and dance as integral elements of the storytelling. They have a deep understanding of musical composition, choreography, and visual storytelling techniques. Musical directors coordinate with composers, choreographers, and performers to seamlessly blend music and story. Their films often feature elaborate musical numbers that advance the plot and develop characters. Baz Luhrmann is famous for his visually stunning and musically vibrant films such as "Moulin Rouge!," "Strictly Ballroom," and "The Great Gatsby." His films are known for their elaborate set designs, bold color palettes, and innovative use of contemporary music in historical settings.

20. New Wave Director: Also known as the French New Wave, it occurred primarily during the late 1950s to the mid-1960s. A new wave director was part of a movement or group of filmmakers who challenged traditional filmmaking conventions and pushed the boundaries of the medium. They experimented with story structures and visual styles to create innovative and groundbreaking films. New Wave directors often broke away from established norms, exploring themes and forms that are unconventional and provocative. Jean-Luc Godard was a key figure in the French New Wave, known for films like "Breathless," "Alphaville," and "Pierrot le Fou," which challenged traditional filmmaking conventions with innovative techniques and narrative styles.

Next Article: 28 Types of “Specialist” Directors (pt3)

Hey Filmmaking Lounge,

This week, my creative growth came from a place I didn’t quite expect: a full crash course in new home buying.

I got an up-close look at the sheer minutia involved in bringing a new build across the finish line. Walking through every room to sign off on construction details. Reviewing and signing what felt like a literal binder of paperwork at closing. Spending hours on hold or navigating call bots just to get utilities set up. And yes, standing in line at the USPS during the Christmas season to pick up mail keys in person.

It has been a lot. But it has also been incredibly educational. The last six weeks have taught me more than I anticipated, and this week in particular was the most informative. It reminded me how much patience, attention to detail, and persistence are required in any complex process, whether it’s buying a home or bringing a film to life.

What about you?

What are you challenging yourself to learn right now to grow creatively or personally? A new skill, a new system, a new way of thinking?

We’re all storytellers, and our work is shaped by what we experience, what we notice, and what we learn along the way. Let’s share what’s expanding our perspective this week.

This article stopped me in my tracks, not just for its subject, but for how clearly it shows what documentary filmmaking can do when empathy leads the process.

Deadline just spotlighted the Oscar-contending short documentary They Call Me The Tattoo Witch, directed and produced by Lindsay Nyman. The film profiles Tran Ngoc, a tattoo artist in Hanoi whose work centers on something most artists avoid: scar tissue. Instead of hiding scars, she studies them, listens to their stories, and incorporates them directly into her designs, transforming wounds into chosen, meaningful art.

What makes this such a powerful filmmaking case study is how intention shows up at every level. The film isn’t about tattooing. It’s about reclamation. It’s about agency, healing, and identity, especially within a culture where both scars and tattoos carry stigma. Ngoc’s studio becomes a sacred space where people confront trauma and walk away lighter, not because their past is erased, but because it’s embraced.

From a craft perspective, there’s so much to learn here:

Choosing a subject whose work already contains visual metaphor

Letting clients be collaborators rather than “subjects”

Building trust and intimacy on camera without spectacle

Aligning crew values with story values

Nyman also assembled an all-female crew in Hanoi, something rarely done there. That choice shaped the environment, the conversations, and ultimately the film itself. It’s a reminder that how you make a film is inseparable from what the film becomes.

Read the full article here:

https://deadline.com/2025/12/they-call-me-the-tattoo-witch-director-lind...

Watch the trailer here:

https://youtu.be/KbaZFRz0RIs

For filmmakers: when you think about your own projects, how often are you asking who the story serves and how your process supports that story? And where might you be able to lean more into empathy as a creative tool?

https://www.stage32.com/lounge/vip/Ask-Me-Anything-AMA-12-12-to-12-13-Na...

Josh has 15+ years of experience as a studio executive and producer, with credits across Blumhouse, MGM+, Amazon Prime, Netflix, and more. He’s here to answer all questions about the screenwriting and filmmaking journey — from keeping your material fresh to understanding script coverage to navigating creative blocks.

There are a variety of “specialist directors” in the film industry, each with a diverse range of directorial specialties, who bring their unique approaches, styles, perspectives and skill sets to the filmmaking process. These directorial types encompass various genres, themes, and creative approaches, catering to the diverse interests of audiences worldwide.

Some directors specialize in socially conscious filmmaking, using their movies to shed light on pressing social issues and advocate for change, while others focus on creating wholesome family entertainment that connects with viewers of all ages.

Other directors excel in bringing stories from different cultures and languages to the screen while LGBTQ+ directors play a vital role in authentically representing the experiences of the LGBTQ+ community, challenging stereotypes, and advocating for inclusivity and acceptance.

Many “up-and-coming” directors are pushing the boundaries of traditional filmmaking, experimenting with new techniques and storytelling approaches to redefine the cinematic landscape.

Each type of director brings a unique blend of creativity, passion, and expertise to their projects, contributing to the rich tapestry of cinema, and shaping the industry's ever-evolving landscape with their unique visions.

Here is a list of 28 types of “specialist directors” in the film industry, each contributing their distinct approach and expertise. From music video directors who bring a unique visual style to action directors skilled in choreographing intense scenes, these specialists enrich specific aspects of storytelling that elevate a film's impact.

NOTE: The directors listed below are a good example of who I feel represent a specific genre. There are obviously dozens, if not hundreds, of other director examples that can be put into each category. :)

1. Action Director: An action director specializes in high-octane, adrenaline-fueled sequences, such as car chases, fight scenes, and explosions. They have a deep understanding of stunt work, special effects, and visual storytelling techniques. Action directors must also ensure the safety of the cast and crew during dangerous scenes, often collaborating closely with stunt coordinators. Their ability to choreograph complex sequences and maintain story tension is crucial to the success of action films. Example: John Woo is known for his highly stylized action sequences and innovative use of slow motion is such iconic films such as "Hard Boiled," "The Killer," and "Face/Off."

2. Animation Director: An animation director specializes in creating animated films that bring characters and worlds to life through the use of computer-generated imagery (CGI), traditional animation, or a combination of both. They have a deep understanding of animation techniques, visual storytelling, and character design and collaborate closely with animators, voice actors, and visual effects artists. Example: Hayao Miyazaki is known for his masterful storytelling and stunning hand-drawn animation. Miyazaki has directed beloved films such as "Spirited Away," "My Neighbor Totoro," and "Princess Mononoke."

3. Art House Director: An art house director creates films that are often experimental or avant-garde in nature, focusing on artistic expression and unconventional storytelling techniques. They may work with smaller budgets and have a more niche audience. Art house directors prioritize thematic depth and visual artistry over commercial appeal. Their films are typically showcased in film festivals and independent theaters. Example: Ingmar Bergman is known for his profound exploration of human psychology and existential themes, with acclaimed films such as "The Seventh Seal," "Persona," and "Wild Strawberries."

4. Auteur Director: An auteur director is known for their distinctive style and vision, often writing their own scripts and having a strong influence on all aspects of the film. They are considered the primary creative force behind the film and often have a signature style that is recognizable across their body of work. Auteur directors are celebrated for their personal touch and thematic consistency. Their films often reflect their unique worldview and artistic philosophy, making them stand out in the industry.

Example: Alfred Hitchcock is known for his mastery of suspense and psychological thrillers such as "Psycho," "Rear Window," and "Vertigo."

5. Blockbuster Director: A blockbuster director creates big-budget, high-concept films focusing on spectacle and entertainment. They often work with large crews and have a more commercial approach to filmmaking. Blockbuster directors excel in managing complex productions, including extensive special effects, large-scale sets, and numerous actors. Their films are designed to attract mass audiences, often resulting in box-office hits and extensive marketing campaigns. Example: Steven Spielberg is known for his ability to create epic, high-concept films that appeal to a wide audience including "Jaws," "E.T. the Extra-Terrestrial," and "Jurassic Park.

6. Comedy Director: A comedy director specializes in creating films that are funny, lighthearted, and entertaining. They have a deep understanding of comedic timing, visual gags, and character-driven humor. Comedy directors excel in creating a humorous atmosphere, often working closely with actors to deliver memorable performances. Their films aim to entertain and uplift audiences, often using satire and wit to comment on social and cultural issues. Example: Mel Brooks is known for his distinctive style of humor including the iconic comedy films, "Blazing Saddles," "Young Frankenstein," and "The Producers."

7. Documentary Director: A documentary director creates non-fiction films that explore real-world issues, events, or people. They use interviews, archival footage, and other techniques to tell a compelling story. Documentary directors are dedicated to uncovering the truth and presenting it in an engaging manner. They often tackle important social, political, or environmental issues, aiming to inform and inspire change through their work. Example: Ken Burns is known for his in-depth historical documentaries and he has directed acclaimed works such as "The Civil War," "The Vietnam War," and "Jazz."

8. Drama Director: A drama director specializes in creating emotionally engaging, character-driven films that explore complex themes and relationships. They have a deep understanding of human emotions, storytelling techniques, and visual aesthetics. Drama directors excel in crafting nuanced performances and rich narratives that resonate with audiences. Their films often delve into personal and societal conflicts, providing profound insights into the human condition. Example: Ang Lee has directed such diverse and emotionally rich films as "Brokeback Mountain," "The Ice Storm," and "Life of Pi."

9. Emerging Director: These up-and-coming talents are at the forefront of innovation and experimentation in filmmaking. They push boundaries, explore new techniques, and tackle bold themes, injecting fresh energy and creativity into the industry. Emerging directors often gain recognition through film festivals and independent projects, quickly making a name for themselves with their unique vision. With each project, they pave the way for the future of storytelling. Example: Greta Gerwig Is known for her distinct voice and fresh approach to storytelling. She has directed critically acclaimed films such as "Lady Bird" and "Little Women."

10. Experimental Director: An experimental director creates films that push the boundaries of traditional storytelling and film techniques. They use unusual camera angles, editing techniques, and story structures to create a unique cinematic experience. Experimental directors often work outside mainstream cinema, embracing avant-garde approaches to explore new forms of expression. Their work challenges viewers to think differently about film and its possibilities. Example: Michael Snow is an experimental director known for his avant-garde approach to filmmaking with influential works such as "Wavelength," "La Région Centrale," and "So Is This."

Next Article 28 Types of “Specialist” Directors (pt2)

Teton Ridge Entertainment just locked down the exclusive rights to the life story of Hollywood legend John Wayne. The studio, which is already deep in Western content, will have full access to his family's personal archives for both film and TV projects.

His son Ethan Wayne is on board as an exec producer, saying he wants to show the "masculinity personified" man behind the iconic cowboy characters. Basically, get ready for the definitive take on The Duke.

Read more here: https://deadline.com/2025/12/john-wayne-life-rights-1236642660/

20+-year WGA writer here. I've been hired by one director on multiple projects over several years.

A period piece about an extraordinary female pioneer, a contemporary remake of a classic novel, a sci-fi fantasy about grief. Different genres, tones, budgets, audiences.

He keeps hiring me, and I may not be more talented than other writers he's worked with (I think I am, of course. Ha).

But I learned early on that listening is a skill, not a personality trait.

Here's the thing about screenwriters:

We're a confident, talented, wildly creative bunch. Rightfully so. We've worked our asses off to master craft, structure, dialogue, character. We know what makes a scene kill.

But it's easy to forget that on an assignment, "best" may not be what we think works best. It’s what serves the director's or producer's vision best.

I ain’t sayin’ be a doormat. Be a translator.

The skill nobody teaches you:

When a director gives me a note, my ego’s first instinct is to defend my choice or explain why my version works.

Then I think before I speak.

And likely ask clarifying questions.

"What problem are you trying to solve?" Gets to the root issue under the note.

"What do you need this scene/character/moment to do that it's not?" Focuses on function, not opinion.

"Can you point to a moment in another movie that has the feeling you're going for?" Gives me a concrete reference point instead of abstract notes.

"What's the version of this you're afraid I'll write?" Ha. Sounds weird, but it clarifies what NOT to do.

And when a director or producer says, "I don't know what I want, I just know it's not there yet":

I just ask something like:

"What's the emotion you want the audience to feel here?" or "What should they understand about the character after this scene?" or maybe "Is this a pacing issue, a clarity issue, or tone issue, what?"

Often they don't have the answer yet either. But reasoning it through out loud usually helps us find it, and helps me soon nail it.

The thing is, the director doesn’t want to hear any speeches about craft, or defending my version for that matter unless it’s essential. They want their problem solved.

Some red flags that signal a writer isn't built for collaboration:

We explain why our version is better instead of asking what you're trying to achieve

Every note response starts with "But…"

We talk about "story integrity" when you're talking "production reality"

We disappear and come back with "awesome ideas" you never asked for

On my own projects, I do whatever the hell I want.

And I often have strong opinions, so I'll offer them once.

But 90% of the time, I offer precision, not preciousness.

Because directors and producers aren't hiring good writers to write our version of their movie. They're hiring us to help them realize theirs.

If you're a director or producer tired of writers who don't listen, or you're a writer who knows you need a pro to execute your vision, let's talk.

I've done assignments for A-list producers. Micro-budget indies. Ghostwritten for directors who needed a pro without the ego.

I rewrite 'til we get it right.

Studio craft. Indie reality. Zero bullshit.

P.S. Currently available for non-union work.

#Screenwriting #FilmProduction #ScriptConsultant #Collaboration #ScriptDoctor #IndieFilm