After years of declining viewership and industry skepticism, the 77th Primetime Emmy Awards just posted its strongest numbers since 2021. According to Deadline, 7.42 million viewers tuned in across CBS and Paramount+, marking an 8% increase from last year and a 76% boost in Paramount+ streaming from the last CBS-hosted show.
Read the full article here: https://deadline.com/2025/09/emmys-2025-tv-ratings-1236544441/
So what changed?
• The return to a regular schedule post-strike?
• Fan-favorite contenders like The Pitt, Severence, The Studio, and Adolescence driving audience interest?
• Smarter distribution strategies and cross-platform synergy between linear and streaming?
This rebound is more than just an awards show story, it speaks to how content is being discovered and consumed, and how networks, platforms, and producers can capitalize on renewed engagement.
For those of you developing or distributing content, what does this mean to you?
Are we seeing new opportunities to reinvest in prestige projects?
Should streamers lean more into live events and awards visibility as a way to drive traffic?
2 people like this
Thank you for sharing, Richard "RB" Botto. Really insightful.
2 people like this
Richard "RB" Botto read the article and found it informative. However, is there a market out there for micro budget films? I have one but who to approach?
2 people like this
Wyman Brent Good news - there's a buyer (and a market) for everything. For micro budget films, I'd recommend targeting private equity, high net worth individuals (HNWIs), and your local dentist. In al...
Expand commentWyman Brent Good news - there's a buyer (and a market) for everything. For micro budget films, I'd recommend targeting private equity, high net worth individuals (HNWIs), and your local dentist. In all seriousness, if your budget is less than $500k, you are more likely to get it financed from people you know or crowdfunding than "the establishment." Once the project is financed and produced, you can start reaching out to distributors but most of them wouldn't support a micro budget without a director or producer they are familiar with. Thankfully, there are so many ways to connect with executive producers or financiers who do support these films. Depending on what you are putting together, I'd look at similar movies that got made in that space and see who's credited.
1 person likes this
Geoffroy Faugerolas 2, thanks for the info and suggestions. This may be a strange question. However, is it easier to get a film produced if it is not micro budget? The film I have in mind can definite...
Expand commentGeoffroy Faugerolas 2, thanks for the info and suggestions. This may be a strange question. However, is it easier to get a film produced if it is not micro budget? The film I have in mind can definitely be done for less than 500,000. At the same time, it would not hurt with a larger budget.