You may have seen my latest video in Instagram talking about this but I had five conversations this week with producers and distribution execs who are actively packaging and selling projects right now. A pattern emerged that I can't stop thinking about:
Companies can't just excel in one area anymore. Production companies are opening management firms. Sales agents are becoming distributors. Distributors are financing titles and turning into studios. Everyone's scrambling to vertically integrate, building larger libraries to have more leverage when negotiating with networks and streamers.The market itself is healthy.
Tax incentives in places like Saudi Arabia are hitting 50%. Projects are getting financed. But here's the catch: the problem isn't finding money: it's cutting through the noise.
We're competing with TikTok creators, digital studios, vertical content platforms, and hundreds of other options audiences have at their fingertips. More content is being made than ever before, but audience attention is finite.
Which brings me back to the same conclusion everyone keeps arriving at: talent is the #1 commodity. A-list actors, Oscar-winning directors, breakout showrunners—they're what cut through the noise. They're what get projects financed, packaged, and sold.And what attracts talent? Great writing.
Here's what I keep wrestling with: If you're a producer or filmmaker trying to get a project financed and distributed right now, how do you decide which path to take? Do you go straight to buyers and let them front the money? Or do you take the indie route, rely on private equity, and bet on acquisition after a festival run?
Some projects are obvious: sub-$3M budgets belong in the indie world. But so many projects fall somewhere in between, and the line keeps getting blurrier when most indie films end up on streamers anyway.
So here's my question for you: How are you deciding which distribution path is right for your project right now? Is it budget? Talent potential? Your existing relationships? Or are you just taking your best guess and hoping it works out?
I'd love to hear how you're thinking about this—especially if you're in the middle of figuring it out yourself.