I had the most illuminating lunch yesterday with a literary manager who represents some of the biggest names in Hollywood. Between bites of overpriced salad, they dropped some serious knowledge bombs that completely shifted how I think about the current film landscape. I couldn't wait to share these insights with you.
The New Budget Reality: Go Big or Go Home
Here's the wake-up call I wasn't expecting: the middle ground has disappeared. According to my lunch companion, scripts are either selling in the $2 million range or jumping straight to $15 million and above. Those comfortable $5 million budgets that used to be the sweet spot for indie films? They're becoming extinct.
Even companies that built their reputation on mid-budget filmmaking are now hunting for theater-worthy spectacles. The rep dropped this bombshell: "Even Blumhouse doesn't chase the $3 million movies anymore. They're looking for $15-20 million horror films with real spectacle."
This shift is reshaping the entire industry. Studios want projects that can command premium ticket prices and generate significant cultural buzz. The era of "good enough for streaming" is over. Everything needs to feel event-worthy.
The Rise of Poppy Horror
Speaking of horror, there's a fascinating new subgenre emerging that the manager called "poppy" or "splashy" horror. Think less grimy psychological terror, more visually stunning, Instagram-worthy scares. These films blend horror elements with high production values, vibrant cinematography, and scenarios that practically beg to be shared on social media.
The A-Lister Strategy: Write for Categories, Not Names
Here's where the conversation got really interesting. The manager suggested something that would have been considered taboo just a few years ago: write your scripts with A-list talent in mind.
"More and more films getting greenlit are completely cast-dependent," they explained. "But don't write for specific names: write for specific categories of actors."
Instead of thinking "This role is perfect for Ryan Gosling," think "This needs a charismatic leading man in his 30s-40s who can handle both drama and action." This approach gives you the star power appeal without limiting your options or dating your script.
The shift makes perfect sense when you consider how risk-averse the industry has become. Attaching the right caliber of talent isn't just helpful, it's often essential for getting financing.
Know Your Numbers
The final piece of advice was perhaps the most practical: understand your project's budget range and pitch accordingly. Too many writers, the manager noted, waste time pitching intimate character studies to producers who only finance tent-pole blockbusters, or vice versa.
"If you don't know whether your script is a $2 million indie or a $20 million studio film, you're going to waste everyone's time, including your own."
This means doing your homework. Research comparable films, understand production costs, and most importantly, target the right producers and financiers for your budget range.
The Bottom Line
The film industry is experiencing a dramatic polarization. Projects are either scrappy, ultra-low-budget affairs or major studio investments designed for maximum cultural impact.
But here's the silver lining: this clarity creates opportunity. Instead of trying to be everything to everyone, writers can focus on crafting projects that fit squarely into one of these categories and pursue them with laser focus.
Questions for Fellow Writers
As I left that lunch, my mind was racing with possibilities and questions:
Do you know where your current project fits budget-wise? Is it a scrappy $2 million indie or a spectacular $15+ million studio film?
Have you considered what category of A-list talent would be perfect for your lead roles?
Are you targeting the right producers and financiers for your project's scale?
The landscape is changing rapidly, but for writers who adapt to these new realities, the opportunities have never been more exciting. Sometimes the best career advice comes disguised as casual conversation over lunch.
What's your take on these industry shifts? Have you noticed similar trends in your own pitching experiences? Let me know in the comments below.
2 people like this
Second is better.
4 people like this
The second is better and I would agree on shortening it... maybe tweaking it a smidge.
My take:
"While on a trip to repair broken bonds, a mild-mannered father and his estranged family witness a murder by a professional killer and are pursued across a hostile wilderness."1 person likes this
Two, and it needs a tune up ... mild manner and unassuming father make him sound like a dad who has hidden skills that will be revealed (aka: Taken or Nobody). How's this, " ... after professional kil...
Expand commentTwo, and it needs a tune up ... mild manner and unassuming father make him sound like a dad who has hidden skills that will be revealed (aka: Taken or Nobody). How's this, " ... after professional killer, a father with no fighting skills must protect his family as they are ..." The more powerful the villain / opponent the better the story. This will leave the reader/audience wondering "how the hell is this going to unfold ..." Great idea, btw!! Is the script already written or about to be forced into existence?
1 person likes this
The second is better but shorten it a bit.
the second, definitely. I would put a full stop after “killer” and start the next sentence with “They must survive…” it quickens the pacing a bit and adds a sense of urgency.