As Paramount Skydance is set to increase its content spend by $1.bn following its merger, Disney announced a $1bn increase to $24bn.
While much of the increase is dedicated to sports programming, streaming revenues are exploding this year, fueling demand for produced film and television production.
The overall good news to the trend is a return to growth in the production market following a several years of retrenchment which had dramatically harmed the entertainment sector.
Likewise, Paramount Skydance has announced plans to double theatrical output.
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