Producing requires balancing creativity with practicality in a way few other roles do. You’re not just helping shape the story, you’re thinking about budget, packaging, scheduling, marketability, relationships, and how to actually get a project across the finish line.
After more than three decades working across international distribution, production, and now publishing, I’ve seen the entertainment industry from many different angles.
From selling films territory by territory at global markets…
to producing projects…
to helping creators develop stories.
Over time, a few patterns become impossible to ignore.
Here are some of the truths the industry eventually teaches you. Feel free to add more in the comments!
1. A great idea is not enough.
The industry runs on execution, relationships, and timing. Many brilliant ideas never make it to the screen.
2. The math always matters.
Behind every creative decision sits a financial reality: budget, recoupment, market demand.
3. Distribution determines destiny.
A beautifully made film without a distribution strategy can easily disappear.
4. Festivals are not a business model.
They can elevate a project, but they rarely guarantee financial success.
5. Casting is often a financial decision.
Recognizable actors or trending talent can unlock distribution discussions and investor confidence.
6. Relationships build careers more than projects do.
Projects come and go. The people who trust you and believe in you stay.
7. The market never stops changing.
What worked ten years ago—or even five—or even last Film Market may not work today.
8. Intellectual property has become incredibly valuable.
Books, articles, podcasts, and true stories increasingly drive development because they bring narrative depth and audience interest.
9. Ego has destroyed more projects than lack of talent.
I’ve seen films fall apart because of pride, politics, or power struggles, or just plain ignorance.
10. Reputation compounds over time.
In a relationship-driven industry, your name eventually becomes one of your most valuable assets.
Despite all of this, I still believe deeply in storytelling.
Because every once in a while, the right story finds the right collaborators at the right moment.
And when that happens, something extraordinary can still be created.
Going to Cannes this year? Let me help you refine your presentation (and mindset) in my very popular Stage 32 workshop.
Which of these truths has had the biggest impact on how you approach producing, and what experience taught you that lesson?
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Number 9 is the one that hit hardest for me, and it came from a place you would not expect. I spent years inside large technology companies watching multi year projects collapse at the exact moment th...
Expand commentNumber 9 is the one that hit hardest for me, and it came from a place you would not expect. I spent years inside large technology companies watching multi year projects collapse at the exact moment they were supposed to ship. Not because the tech was wrong. Because two people in the room could not agree on who owned the outcome, and everyone else kept their heads down and waited it out.
When I moved into writing and producing, I kept seeing the same pattern in different clothes. A project that looked healthy on paper would start bleeding credibility the second someone felt their contribution was being quietly rewritten. Not always the loudest person in the room. Sometimes the quietest one who just stopped showing up.
The lesson I took from both sides is that the ego conversation has to happen before you need it. Not in the middle of a fight. Before the first draft. Who owns story. Who owns tone. Who walks away with what if the thing falls apart. You do that up front and you save yourself a year of slow bleeding later. You wait, and the project teaches you the same lesson with a much higher tuition.
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This really resonated, especially “a great idea is not enough.”
As someone still early in the process, it’s been eye-opening to realize how much execution and consistency matter beyond just the concept...
Expand commentThis really resonated, especially “a great idea is not enough.”
As someone still early in the process, it’s been eye-opening to realize how much execution and consistency matter beyond just the concept itself.
Also the point about relationships building careers more than projects, that’s something I’m starting to understand more as I engage with the community here.
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Number 6 is golden! I will add that relationships that are built over time that aren’t purely transactional are invaluable. Some projects talk several years to get off the ground, I only want to work...
Expand commentNumber 6 is golden! I will add that relationships that are built over time that aren’t purely transactional are invaluable. Some projects talk several years to get off the ground, I only want to work with people I’ve built a solid relationship with. I will add kindness and humility is something I value above all else. Follow the golden rule in your personal and professional life. Next, trust your gut—my instincts have never failed me. Follow passion and not mandates or trends. I could go on and on…I love this work!!
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Thank you Alexia Melocchi for taking the time to share this wisdom.
Thank you for that. I copied it and saved it to my "education" folder on the film industry. I already know that, despite my screenplays being award-winning, getting them produced is rather like winnin...
Expand commentThank you for that. I copied it and saved it to my "education" folder on the film industry. I already know that, despite my screenplays being award-winning, getting them produced is rather like winning the lottery. However, you can't win if you don't buy a ticket. So, I continue to seek options wherever I can. I'm not sure my work will ever be produced. I hope it does, but if not, at least I'm doing something I love...writing.