OTT & Transmedia : Virtual Production Market Set for Significant Expansion Driven by Technological Innovations & Shifts in Media Consumption Habits by Geoff Hall

Geoff Hall

Virtual Production Market Set for Significant Expansion Driven by Technological Innovations & Shifts in Media Consumption Habits

The article reads:

“PALM BEACH, Fla., June 25, 2024 (GLOBE NEWSWIRE) -- FN Media Group News Commentary - The experts agree that through 2031 the Global Virtual Production Market should continue to grow at an increasing rate. This robust expansion is driven by the escalating demand for realistic and immersive visual content in the film and gaming industries, coupled with advancements in technologies such as real-time rendering, motion capture, and augmented reality. Additionally, the film industry's shift towards remote and virtual filming techniques, accelerated by the COVID-19 pandemic's impact on traditional production methods, further fuels this growth by providing safer, more flexible, and cost-effective alternatives to conventional on-location shoots.”

Fuelled by the global pandemic in 2019/2020, virtual production is a response to the closer of film productions around the world. In future pandemics and social lockdowns, this may provide an answer to all those films caught in the doldrums of such governmental response to global outbreaks. Of course, this will probably only be for high-budget productions, unless of course the developers can create an affordable technology for low(er) budget films.

Read on for further news, including of Francis Ford Coppola’s ‘Megalopolis’…

https://www.morningstar.com/news/globe-newswire/9168947/virtual-producti...

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