I've read a dozen articles about how to write a logline... reading through this forum, a teaser trailer seems like an important tool for a self-bootstrapped project. Does anyone have articles to recommend about structuring and creating an effective teaser? (Both ideas about how to "write" it and how to produce one.)
There are some great videos on Youtube that'll help. Also, check out Kickstarter, Indiegogo, and Seed and Spark for samples. Aim for 1:30-1:45 in length.