Financing / Crowdfunding : Crowd funding basics by 'Kent Glade'(TV). 'Swampy'(kids)

Good deal. No comments.No wonder I never visit this site...

I'd say that you have a great Twitter account that you could use to publicize a Crowdfunding campaign. If you're interested in free publicity on Connected TV, here's my Stage32 post: https://www.stage32.com/lounge/promotion/I-put-a-film-in-front-of-1-Mill...

Hey there 'Kent Glade'(TV). 'Swampy'(kids) ! First thing you need an audience, like Dean Lach mentioned. However, social media is 100% only for awareness –– in 2019, we can't rely on it for conversion. Your 1K+ following on Twitter is cool, but you should try and engage more with your followers, Even then, though, the highest conversion (of viewers to actual backers) is email, so my recommendation would be to start building out your audience and getting to know them. Provide them with content they can download in exchange for their email address. Then, you have a proxy of how engaged your audience actually is with your content, and you can put together a proper campaign based on that.

Feel free to check out my book CROWDFUNDING FOR FILMMAKERS (http://goo.gl/xZmls4) for more basic stuff about crowdfunding. I also have a bunch of free articles I've written for various sites, including Stage 32 here and Filmmaking Stuff. But my book does go through the basics. And hey, if you want to buy a copy directly from me, (instead of Amazon), I'd be happy to include a complimentary 15-minute consultation to help get you started on the right path when you're ready.

All the best, and I hope this helps a bit!

Hey Kent! Asking questions is great but is starting to not be as effective as asking Siri or google. You would have had a plethora of answers within seconds and this is what most people think subconsciously - whether they know it or not. I’m currently working on a funnel. Sounds like u could use a funnel too. A funnel brings everything we do together. For instance, I’m looking at you tube as my main site because it is free. I do nothing but post links to that site on FB, insta , and s32. A great way to build your brand and funnel everything to one sight. A great way to start guiding traffic to u is by giving away something free that showcases your talent. A webinar works well. Free giveaways showcase u and what you’re trying to sell. Hope this helps. Another thing is stay positive. Writing anything negative because of poor response is moving on emotion and not a good look and will only drive people away. The opposite of a funnel.

I"m trying to use Patreon as a funnel or base for my campaign. I appreciate any feedback - if you guys would care to visit it's : https://www.patreon.com/moviesplus

Crowdfunding as in asking for money to fund a personal project is fine. It won't work but it is fine to try. Crowdfunding for an equity stake in a for profit venture involves SEC regs and is expensive. Lots of disclosure to the potential investors. The only entertainment industry company I know that is doing it right is Legion M. They have lots of fixed administrative costs to make it work. For the small filmmaker thinking they can finance their own films it is kind of like asking Santa for money.

Gosh Cecil, I'm sure you've seen some films get funded. So maybe there is a Santa for filmmakers. Let's not forget titles like Veronica Mars.

No, I didn't see that but I am guessing Veronica Mars was a known character that fans supported. If you are talking about an unknown writer with an unknown project with unknown characters I'd be interested in ANY example of that working. I'd love to be wrong.

If you have avid fans who want to see the movie you want to show them, you have several options

A) They can give you the money via Kickstarter or IndieGogo and you can arrange a screening to show them the film. Or you can put it up on iTunes and send them a link when it's done. Or both. They will usually prefer two tickets to the screening. If you have 1000 fans who will give you $100, that's $100K. Remember to do this at the BEGINNING of the year because the IRS sees the money you receive as income. So, you'll get a 1099 for whatever you raise. You want to get the money in and spend it before December 31. If you do this, you own the film lock-stock-and-barrel. You just have to make good on whatever you promised the people who gave you money.

B) You can raise up to $1M a year with REG-CF using equity crowdfunding platforms like Wefunder. This is like doing a Kickstarter or Indiegogo campaign, but you are accepting investment and promising to pay a return. You post your business plan and video on the site, complete the Form C required by the SEC and you have to make sure that all your ads and promotions drive people to the site to learn more about the investment. There are strict rules about confining all disclosure regarding rates of return and so forth only on the platform.

C) If you do a Reg D 506, you can use platforms like slated.com to raise an unlimited amount of money from an unlimited amount of investors in a year. You need to create the Private Placement Memorandum with a lawyer, and that will have a business plan as an addendum usually. Slated has an Executive Producer Program you may qualify for if your project gets good script and film analytics scores. If you can get into that program, they actively reach out to select investors on your behalf I believe.

You have to work with a securities attorney do do options B or C to avoid running into legal problems. But people do manage to do that pretty routinely.

I hope this is helpful.

Nancy

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Excellent information, Nancy. Extremely informative. You must be a lawyer or work for a lawyer.

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