Stepping outside of the story process for a second, what do you feel is a necessity when pitching a script? I've heard everything from only a completed script to a script/budget/schedule/ppm. Based off of your experience what do you find most execs need and what they find as above and beyond?
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They want to know that you know your story inside and out. Know your protagonist and their struggles better than you know yourself.
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I am no expert on the perfect pitch - but feel I can share the valuable advice I've received as I've relentlessly pitched my own projects to producers and agents. I would say, for sure know your story inside and out, most producers want you to give away the ending. Be able to talk about the arc of your character, where they start, their central flaw, how they transform by the end. Know your genre, other comparable movies. Tone is crucial to the pitch - is it funny, satire, scary, tragic? You should be able to describe the tone - as well as convey tone through the language of the pitch itself. Clarity, originality (haven't seen this before), being surprised vs. being predictable. Prove you know your audience, as it is on the top of execs' minds. Is it topical? Is the protagonist relatable? What emotional themes (or journey) are universal and may connect with the largest audience?
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(1) Passion
(2) Focus; most people that pitch loose themselves in unimportant details, stick to the main story. And do not tell the wole story. Tell what makes this story and the characters in it unique.
(3) Use a contained setting and describe conflict through contradiction.