Is a marketing firm the best option to promote your independent film? I've been getting feedback from people suggesting that a social media brand ambassador might be viable but I'm not sure which is the best route to take when attempting to generate buzz.
Distribution : Marketing? by Kumali Neptune
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Hey, Kumali. I think a wizard of social media can definitely help your film get past the white noise. Especially if your film is kick ass. Good luck. Onward and upward.
Marketing firm is likely a problematic and very expensive answer.
A publicist may be a better way to go. Maybe talk to Roz Wolf, maybe ask for a consultation? She's awesome! https://www.stage32.com/RozWolfPR
I have worked in marketing for over 20 years and these both sound like great ways to lose your money. The reason I say that is because “marketing firm” and “social media brand ambassador” are not specific. Those titles don’t tell you they have experience marketing films to a target audience. Watch out for Maslow’s hammer. You probably want to create awareness of your film with a certain audience and within a certain time frame. The best bet is to find someone who has expertise and a track record in doing exactly that really well for multiple films before. A publicist was a great recommendation if you want awareness from people in the industry. If you want to build a fan base around your film, I think it will likely be tough to hire that out because nobody who is also doing marketing for many other clients will bring the contagious passion to it that you will. Just my two cents.