Introduce Yourself : Howdy, fellow creators! I'm a screenwriter/author/podcaster/performer/cartoonist/namer. by Marc Hershon

It's been a while since a movie I wrote got made, but back in the early aughts I had three in a row produced by the -then newfound Hallmark Channel, including "Santa Jr.", which was the channel's very first Christmas movie. The tongue-in-cheek business book I co-wrote a dozen years ago, "I Hate People!", got published in 7 countries. And this year I got 1st and 3rd place awards from the California Newspaper Publishers Association for my weekly editorial cartoons in the Half Moon Bay Review newspaper. I've also co-hosted and executive produced the 11+ year-old podcast "Succotash". My dayjob, however, is in the branding world, where I do most of my writing one word at a time: Creating trademarks. Some of my work has become household names (literally), including Swiffer, Dasani, Subaru Outback and Forester, Sony Crackle, and dozens of other monikers. Sometime I use that skill set to help friends come up with names for their screenplays…