We often talk about the US, European or Asian markets, but I read this article about the Streamers in Africa and thought it would be great to share it with you.
“Local content is king
Over the past few years, streaming services including Netflix have opened up their eyes to the value that lies in producing local content, a departure from a time when they were more keen on promoting their most popular global titles in Africa and licensing a few local productions. Investment has been ramped up in different local reality shows, comedies, and dramas set across Africa.”
https://qz.com/africas-streaming-war-hinges-on-local-content-1850121200
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This is a fantastic read. Thanks Geoff for sharing.
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I just have some concerns that the remuneration for African content producers is less than their counterparts in other part of the globe in regards to commissioning of contents.I hope African creatives take note of this while giving structure to the film industry.
Patrick Edwards Hi, Patrick and thanks. I suppose the more the African streaming market grows in stature and importance, the greater the bargaining power the producers of content will have.