I finally thought of a good analogy for the Film Festival launch, it's like coming up with a new brand of cookies and then working through the steps and processes to gain shelf space at grocery stores.
Sounds pretty mundane but if you are passionate about your new cookie flavor you want to share it with the world !!
But maybe the world does not care or doesn't even notice because there are already so many wonderful delicious kinds of cookies out there, and they are not even aware of your special flavor!
So you go through the proper channels (submitting to festivals / meeting with food industry sales reps) and at the same time go out to the public (social media campaign / handing out free samples!).
And while you are building awareness and gaining momentum and traction, the punctuated equilibrium of your successes and challenges gives you a real-time feedback mechanism every day and every week and every month so that as long as you are making progress and expanding the awareness of the project, you can see a way forward.
A fun twist for this screening coming up on Monday 10am at Culver City Film Festival, Los Angeles, with this eye-catching text fragment purporting to invite those in the know to the mysterious "Monday Morning Cinema Club" and I am bringing out concurrent social media posts for 12 days on facebook and Instagram with a total of 150 unique combination images including all of the relevant info on this festival screening.
I also just gained Selection notices from festivals in China and Brazil for "SUPER TURBO JET BOATS" Movie #superturbojetboats which makes it 52 Selections from 18 nations!
So if you're in LA skip out Monday morning and check out the Culver Theater
"Monday Morning Cinema Club" and/or any of the 350+ films screening this week at
Culver City Film Festival LA !!!
