Online platforms and the Covid unpleasantness have greatly affected the movie industry. The Summer blockbuster days are gone. How can the days of viewing original movies in the theatres return?
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Chris, you’re right. Online platforms and the whole Covid chapter reshaped audience habits in a way the industry is still adjusting to. The old model of “summer blockbuster season” isn’t coming back in the same form, but that doesn’t mean theatrical can’t thrive again. It just means it has to evolve.
Original films return to theaters when the experience feels worth leaving the house for. That can come from a few places: bold storytelling, strong community engagement, smarter windowing strategies, and exhibitors creating events rather than just screenings. We’re already seeing that audiences will show up when something feels fresh, intentional, and built for the big screen.
The appetite is still there, it’s the approach that needs to shift. It’s my opinion. Happy IYW.
Great question for us! I look at it as an evolution. over time everything in life evolves and we, as humans, adapt. I personally don’t think there will ever be a time where true theatrical goes completely away. It’s a beautiful art medium. But we will just need to adapt and realize that streaming and Covid really did force us inside.
Chris Lewis This is a timely and relevant topic, especially given how much the industry has shifted in recent years. The impact of online platforms and the pandemic on theatrical viewing is something many people are still trying to understand and adapt to.
That said, the question feels a bit broad and could benefit from more specificity. For example, narrowing it down to audience behavior, studio strategies, or the role of original content versus franchises might spark more focused and engaging discussion.
Overall, a solid conversation starter that touches on an important issue, with room to deepen the discussion by refining the angle.
"How can the days of viewing original movies in the theatres return?"
Short answer: It wont.
Audiences today have different choices. I think there will be a dozen odd titles that will be compelling enough that will attract strong audience numbers. The rest are all going to go straight to OTT or to home, one way or another.
Chris, great question—there’s definitely been a shift, but audiences are still showing up for original films when there’s strong storytelling and clear positioning. For creators, focusing on unique concepts and building momentum through platforms like Stage 32 can help get projects in front of the right people, and we’re always here to support and guide you!