Distribution : How are Canadians using the Second Screen? by Andrew Heard

Thanks for sharing this!

No problem, whatever I can do to help.

Thanks for the info. Im looking for the same options for my web series right now

Lyse, One of the most effective TV shows to use second screen viewing is Pretty Little Liars. They were the first TV show to reach 1 million+ tweets in the course of a 1 hour episode. Their audience is online and they use it very effectively. The main cast all have Twitter accounts and they live tweet shows. Take a look into that show as a test case. Glee is another case. Not sure if that answers your question effectively.

Lyse your on the right track. You can use your phone to watch tv via an app. Same as tablets. You can also share your screen from your tv to other devices. But as far as multitasking on your mobile device while watching tv or live stream is almost impossible unless using a third party app. For ex. The updated youtube app on iOS devices(iPhone etc) will allow you to watch your video, shrik the view of it and still browse the youtube app. So this video is still playing in the bottom left corner of your device while you browse within the app. Hope this helps you. I have a 13yr IT background n work for Apple lol

Nice Andrew!

Lyse, My apologies I misinterpreted what you meant lol. Im a tech nerd at heart. But social media has really paved the way in films/tv. The interactive part vets the audience more engaged in the characters. Great idea to have the cast tweeting. Gets them involved in the show and the fans go crazy. Think about it. If your fav character in a show tweets you how would that make you feel? It adds more valuse in the show and makes fans feel more involved. This is jus my opinion though

Sorry for the typos on my phone and I type faster than my phone can keep up lol

I don't know that there is something new around the corner. Storytelling hasn't changed in the last 4,000+ years of recorded history and it probably won't with transmedia. What's changed is the audience engagement factor. Defiance, the recent TV show, might be an example of how far you can go with transmedia. There's an interactive game that effects the TV show and vice versa. But even an MMORPG has someone who directs the story. The game has missions and someone defines what those missions are and how much they effect the stories of each. Otherwise what the interactive character does can't really effect the story. The only way to change the audience participation part now is through something like the Star Trek holodeck. That's probably a couple decades off though. :)

Yeah, I know, but I don't think that there should be as much as there is. The way I liken it is to the difference between books and radio/movies/TV. Books put the reader in the driver's seat. You get to imagine what everything looked like and put yourself in the main character role. Radio/Movies/TV or visual media made the audience more passive in the process. But even still, it is an emotional experience. Interactive media adds the control of books back into the fold of visual media. Always glad to have this debate. :)

Yeah, shouldn't be as much buzz as there is. I use the word debate in a much broader sense.