I run 2 sites, Speaker Sponsor and Indie Sponsor, which are online directories for artists seeking small business sponsorship. I started as a TV sponsorship director and eventually started getting sponsorship for my own productions, the first one being a $60,000 sponsorship for a 6 week run of a play. Now I coach artists who want to use sponsorship to get their own projects financed.
Introduce Yourself : Artist sponsorship by Julie Austin
Works at Indie Sponsor ♦ Author, Host/Presenter, Screenwriter
11 years ago
Artist sponsorship
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Hello and nice to meet you, Julie. Best wishes for a wonder-filled holiday season and new year.
You too, Valerie. Merry Christmas and a prosperous new year!
Tell me more about your 2 sites? I would love to hear how that works. Merry Christmas
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Hi Keith, Sponsorship on a small scale works the same as it does when a large corporation sponsors an athlete or celebrity. It's a marketing partnership. For example, when I got my first big $60,000 sponsorship of the play, the ad agency that sponsored me was from Europe and they wanted to get into the Hollywood market through lots of publicity and a star-studded cast. I hired celebrities to play the leads and got them lots of publicity like they wanted. They also wanted a big celebrity premier party. I delivered everything they asked for and they gave me a check for $60,000. Different companies want different things in return for their money. I recommend artists start out small and learn how sponsorship works before going after the big corporations and much bigger money. Build up a track record first. There are 28 million small businesses out there. The opportunities for artists are HUGE!
Interesting concept, Julie. Thanks for posting. Great to have you here on 32.
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How cool Julie, well done :-)
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How awesome, bravo to you! I am totally looking for sponsorships for my radio show... I have had many stage 32 members on, including Richard "RB" Botto! Would love to chat with you further, and of course you can be on the show too, so I can share what you are doing!
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Just checked out http://indiesponsor.com/ and looks cool. I've been doing a lot of research on non-traditional ways to fund films. So now I'm off to click through your site.