Amazon raked in $1.8 billion in ad dollars in 2024 and is continuing to evolve its ad-supported models. What are your thoughts on ad-supported streaming? https://www.hollywoodreporter.com/business/business-news/amazon-prime-vi...
Distribution : Amazon Shook Up the Streaming Ad Market in 2024 by Sam Sokolow
Amazon Shook Up the Streaming Ad Market in 2024
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4 people like this
Hey Sam, it's fascinating to see how Amazon has leveraged ad-supported models to generate such massive revenue in 2024. As a producer and director in Brazil, I see ad-supported streaming as a key opportunity to reach larger audiences, especially in emerging markets where premium subscriptions face adoption challenges. If Amazon continues to innovate and expand these offerings, they could reshape the industry again in 2025. It’s definitely a model worth exploring for both big players and smaller productions looking to increase reach and engagement.
3 people like this
I'm fine with ads, Sam Sokolow. I watched a movie last night on Amazon's Freevee, and the ads didn't bother me.
3 people like this
I can handle ads on streaming when they're presented at the start of a film. But I hate when they break up the content that's not properly formatted for ad breaks. The algorithm chooses random moments to insert the ads and it can hurt the story and viewing experience.
4 people like this
Sam Sokolow the less obtrusive, the better for me Sam.
3 people like this
I don't really find Amazon ads that intrusive, not enough that I want to upgrade. In a two-hour movie, usually there will be a couple of commercials before it starts, and somewhere in the middle. It's not as annoying as watching cable TV (I usually record and watch later so I can fast-forward). I was not sure if Netflix was going to be the same, so I upgraded. If this is how we keep streaming costs at a minimum, I'm okay with it.