Elliot Grove is the man in charge of the Raindance Festival. He is never concerned about hitting ‘raw nerves’ and this article may hit a few more!
He’s also great at the one-liners:
“If art doesn’t challenge power, it’s advertising.”
“When audiences stop believing artists; the culture collapses.”
“If the creative community doesn’t hold the line on authenticity, we risk becoming a marketing department for the very systems we once challenged.”
Elliot believes that we need to do our due diligence on those who offer us lucrative partnerships or sponsoring.
So, what is culture washing? Culture washing: the art of laundering reputations through culture.
Please share your thoughts below.
https://open.substack.com/pub/elliotgrove/p/raindance-rant-culture-washi...?
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Chidera Emmanuel in a word, no. That’s not the way the industry works, Chidera. Cultivate relationships before asking something of a person.
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Thanks for sharing the article, Geoff Hall. I think this is my first time hearing of culture washing.
"We live in an era when every brand wants to be seen as creative, inclusive, and purpose-driven. That sounds lovely — until you notice how many of them turn to film festivals, art exhibitions, and creative “collabs” not to support culture, but to use it." I think that's wrong. And people notice when someone/a company is using them instead of supporting them, which could hurt relationships and deals.
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Maurice Vaughan me too, Maurice. I'd never heard of culture washing before this.
Although, I have to say, many of my favourite art exhibition spaces used sponsorship from dubious sources. In my day, we didn't really piece it all together with the jarring inconsistencies it represented.