In this week's Coffee and Content, "RB" Botto suggests practical ways and creative examples to either revive the momentum of a script not getting traction or enhance a project's traction and exposure by "Making Your IP Impossible to Ignore" - I think it's a very important read for the reasons RB enumerates, one of which is the advantage of being able to show demand.
For producers, that sounds like also a pretty good way to gauge some of the market for the project. But this brings up also the question of how flexible we can be with our story and the shape of its manifestation. Or if we think of our story as having only one embodiment vs. it being the center of an ecosystem.
Link to blog: https://www.stage32.com/blog/coffee-content-making-your-ip-impossible-to...
[ The blog also inspired me to spend more time on the OTT & Transmedia Lounge for sure. ( https://www.stage32.com/lounge/transmedia ) ]
Has anyone developed any element of their script into another/derivative medium?
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Thank you for sharing Sebastian Tudores. I look as a project and I build a strategy like a business one. Each story has his own DNA, so for me I see it as a project, I am a filmmaker entrepreneur and that helps a lot. And you?
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RB's blog is such a vital read—it reframes the question from "Is my script good?" to "Does my IP have undeniable momentum?" That shift is everything. Showing demand (a webcomic prequel, a tabletop game, a engaged social following) proves a project is more than a document; it's a living thing with an audience. I've seen writers develop companion podcasts or short prequel comics—not to replace the script, but to prove the world has depth. For you, what's one element of your current script that could spin off into another medium to demonstrate audience appetite?
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Sandra Correia project it is for me, 100% agree - I actually realize it's not necessarily that different of a thinking than before when you'd plan for ancillary revenue. Only that was designed for 'after' the movie was made, while the ecosystems we're speaking about today become PART OF the entire journey of production.
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Sam Rivera I love the tabletop game idea! :) super points, thank you. also appreciate you mentioning probing the depth of the story through these ecosystem elements. For me, I have a podcast series planned to examine the connection between the story of the film and real historical geopolitics.