Producing : Who helps studio execs decide what movies get made? by Pat Alexander

Pat Alexander

Who helps studio execs decide what movies get made?

And what are they thinking about when they make their recommendations? For Shivani Patel, Senior Vice President of Strategy and Business Development at Universal Pictures, it’s where creative opportunity meets commercial strategy—and every decision has to be backed by the data.

(https://www.youtube.com/watch?v=S8qUiWr1Qu8)

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