As a Producer , What Makes You Decide or Say :
" I want To Fund And Produce This Project "
Producing : Why ? by A.J .Abd El-Rahman El-Janainy
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Most producers will check if:
- the project is viable in this market (is there an audience?)
- the script can attract talent
- it can be made for a budget
- it can be marketed
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Phenomenal, outstanding writing, dialogue and story.
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This is a very open question ! Very interested in reading producer's answers.
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For me, the first and most important factor is that the material has to move me. There needs to be something about the story, the characters, or the concept that stays with me, something I can’t stop thinking about after I’ve read it. Of course, the quality of the writing and the originality of the idea are key, but I’m also very aware that no script is ever truly perfect.
People often use the word “undeniable,” and while that’s a great goal, I also believe a big part of a producer’s and development executive’s role is recognizing potential in material that isn’t yet undeniable and helping shape it into something that is. Development is a process. It’s about collaborating, strengthening the storytelling, and positioning the project in the best possible way for the market.
From there, I always look at strategy and viability. I ask myself if there is a clear path to success for this project, if there is room for it in the current marketplace, and if I can realistically see a financing / packaging strategy coming together if it’s a film, or a pathway to getting it set up with a television buyer if it’s a series.
I stay very aware of market trends and buyer mandates, but I don’t rely on them exclusively. Sometimes the projects that truly break through are the ones that go against what’s trending or what buyers say they want in the moment. A great example is period pieces. We often hear that the market doesn’t want them, yet truly special ones continue to get made and succeed. When a piece of material is exceptional and emotionally resonant and reflects our society today, it can cut through the noise regardless of trends.
Ultimately, when a project deeply connects with me creatively and I can see both its potential and a clear strategy to bring it to life, that’s when I know it’s something I want to fund and produce.