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After listening to the recording on creating a Pitch, I developed a Character Matrix using Excel that I have found invaluable. If anyone would like a free copy, just send a message to sandra19971@yahoo.com. The spreadsheet has a blank matrix as well as one that is completed so you can see what I put in. There is a space for suggested actor and I put in a thumbnail of the actor to visual that person in the role.
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I use a very similar spreadsheet (a little more columnar). It is a very helpful writing tool indeed.