OTT & Transmedia : ‘Beetlejuice 2’ Virtual Box Office Launches in Roblox to Sell Real Movie Tickets in Game by Tom Lapke

Tom Lapke

‘Beetlejuice 2’ Virtual Box Office Launches in Roblox to Sell Real Movie Tickets in Game

With so many of our accounts interconnected, I have a feeling we are going to be seeing things like this a lot more.

https://variety.com/2024/gaming/news/beetlejuice-2-movie-tickets-roblox-virtual-box-office-1236094529/

'Beetlejuice 2' Virtual Box Office Launches in Roblox to Sell Real Movie Tickets in Game
'Beetlejuice 2' Virtual Box Office Launches in Roblox to Sell Real Movie Tickets in Game
Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the platform.
Sam Sokolow

I agree, Tom Lapke. Games have utilized embedded purchasing for a while, and often for in-game items or advantages, but this could be a very cool trend. The goal is selling movie tickets and, as the saying goes, you gotta fish where the fish are. Will be tracking this for sure.

Maurice Vaughan

That's smart marketing, Tom Lapke. Roblox is huge! I also saw soda promo for Beetlejuice 2.

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