Hi there,
I came across this article in one of my Google Alerts (it's a great way of staying on top of what's happening in the industry) and it offers a great overview of the VOD industry with some interesting snapshots. If you are into 'churn rates', then this article is for you!
Here's one bullet point from the article:
Among young viewers aged 18 to 34, 66% prefer using free streaming apps with ads over paying for ones with no ads.
So, it appears that SVOD has a long way to go, in its appeal to younger viewers, no doubt based on affordability. That however, is just one snapshot from it.
What are your thoughts on the data?
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Thanks for sharing the article, Geoff Hall. I see people in that age range (18 to 34) say on social media that free streaming apps like Tubi have better libraries. I prefer streaming services without ads, but I will watch ads.
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Maurice Vaughan thanks Maurice. Yeah, I'm not a big fan of ads and it's interesting to read that there's a lot of people out there, who don't like the intrusion of ads when watching a programme or film.
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Geoff Hall, that 66% stat really jumped out at me too. It confirms what many in the industry have been observing: younger audiences are far more price-sensitive, and their tolerance for ads is higher if it means free access. That could significantly influence how indie filmmakers think about distribution, especially when weighing AVOD versus SVOD platforms.
Also, with churn rates rising across major paid platforms, it really highlights the importance of building loyal audiences and perhaps even embracing hybrid models.
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Ashley Renee Smith thanks, Ashley. Yes, I think if your audience is a young demographic, you should take that into consideration.