OTT & Transmedia : Paramount+ Integrates Showtime Into App, Launches Limited-Time Bundle Discounts by Amanda Toney

So excited about this and curious to see how it affects Paramount+'s branding in the long run

Thanks for posting!

Yep, the contractual and ownership consolidation continues in their efforts to retain control over distribution pipelines... but they have lost it. It is instructive to review the desperate machinations of the music industry ~25 years ago as the technology matured to the point they lost their monopoly on distribution - it was ~5 years and 90% of the majors went bankrupt. The mainstream studios have stepped off the same precipice in the last year. Digital tech allows the audience and independent creators to go around monopolies. The next few years will be interesting for those of us who produce & distribute independently.