Like it or not, The Ai Revolution has Begun!!
Question is this?
How will you weather this new Storm going forward?
Just like the industrial revolution, many lost their jobs, however, millions more were created.
This is an Ai industrial revolution that is taking the film industry and the world by storm!
Where will you be?
‘John Wick’ and ‘Hunger Games’ Studio Lionsgate Under Fire After Unprecedented AI DealStory by Bryan Chai
A major Hollywood studio in charge of one of the most explosive action franchises is facing equally explosive pushback.
But it's got nothing to do with any of the movies themselves.
Rather, Lions Gate Entertainment Corp. is taking flak for a "first of its kind" artificial intelligence deal.
According to the Wall Street Journal, the studio in charge of films like "John Wick" and "The Hunger Games" has inked a major AI deal with Runway, a "fast-evolving AI startup."
The Journal described this deal as a bit of a mutual exchange.
Lionsgate will give Runway "access to its content library in exchange for a new, custom AI model that the studio can use in the editing and production process."
The longtime entertainment company will reportedly seek to use "generative artificial intelligence in the creation of its new movies and TV shows, a sign of the emerging technology’s advance in Hollywood."
The report continued: "The deal -- the first of its kind for Runway and one that could become a blueprint in the entertainment industry -- comes as creatives, actors and studio executives debate whether to use the new technology and how to protect their copyright material.
"Advocates say generative AI can enhance creators’ work and help a cash-strapped industry save time and money."
While the advocates may argue for that, critics of AI were swift to condemn this deal in a myriad of ways.
Filmmaker and author Justine Bateman blasted the ulterior motives she believed were at the root of this deal.
"Over a year ago, I told you that I assume the studios were NOT sending lawyers to the #AI companies over their models injesting their copyrighted films, because they wanted their own custom versions [of generative AI]," Bateman posted to X on Wednesday.
She added, along with a screen shot of the WSJ article, "Well, here you go."
Filmmaker Gavin Michael Booth took to X to ask AI advocates how, exactly, this wasn't going to impact jobs:
"Ok people, tell me generative AI won’t take filmmaking jobs again now Lionsgate has a deal with Runway AI," Booth posted. "This isn’t going to stop and it is only going to speed up."
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Link:
https://www.msn.com/en-us/movies/news/john-wick-and-hunger-games-studio-...
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SkyNet Rising. 'Twas bound to happen. Of course Lionsgate (and the other studios who want to do the same thing) is like 'No, no this is a move meant to enhance and augment human creativity in production processes...' Runway is already getting sued for IP theft. The problem with generative AI is in order to...well generate it always has to act like a succubus and feed off of the creative energy of humans. Going to be provisos in pitch/option/sales agreements that studios can input the ideas into their AI model. Execs will no longer have to read scripts when they can watch a full-out AI-generated film before committing to $$$$ a project.
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I don't think there's much going to change. The AI-driven projects will produce a certain kind of movies, made and designed by the people that get involved with the technology. It will by far not take over the complete industry and I wonder if this is such a smart move businesswise as AI is very much under the looking glass and not perceived very well in many other more grounded and realistic business'.
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Ironic huh, a decade ago actor Keanu Reeves refused contracts giving away his image/likeness to AI companies/movie studios.
Lions Gate is an indie studio, not a member of AMPTP; they can do whatever they want unless U.S. Government laws stop them.
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Where is all this heading? AI generated films will be creations unable to stir any emotions of the audience. Goodbye tear-jerkers, no more wow factors, no more Oscar ceremonies, no more Hollywood philanthropists, no more Pro-Am charities prior to major golf tournaments, etc... all of which leads to no more films until the film industry climbs out of the pit corporate America has dug them all into for the sake of lining their already full pockets by eliminating everything creative about the filmmaking process.
All of this is inevitable unless guardrails are in place to limit AI for what it should be: a tool to aid in the more tedious processes (of which there are very few in this industry).
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Well said!!
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I guess the future is unavoidable. 150 years ago who complained most about electricity? Guys selling gas lamps...Writers selling words on paper for $3-5 mill will be only a bed time fairytales for film buff's kids...
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Stay tuned! I am looking for a clean handkerchief.
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Advanced/generative AI can go do all the boring, menial tasks, and parse large data sets and whatnot, but can we at least agree to bar it, or at least limit its role, in the creative process? Is nothing sacred?! Re: the studios' wanton desire to apply AI models to their workflow does this ring of a desire to purely create great(er) art utilizing SkyNet OR is it a means to make more money by reducing the human footprint in the production processes? Hint: It's almost always the money bit. So Pandora's box is open, and the AI juggernaut rolls on, but who am I to reason why, for I am just a spec writer fly...
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Kiril Maksimoski The Truth, The Whole Truth and Nothing but the Truth.
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Progressive/procreative AI performs all the hum drum, basic tasks, and analyze large data and all that jazz, but we possibly at least agree to prohibit it, or at least restrict its role, in the artistic process? Is nothing revered?! The studios' needless desire to apply AI models to their workflow does buzz of a desire to simply create art utilizing HAL from “2001.”
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E Langley You Stage 32 Seductress...you Ayatollah of Grammar-ola...you Foucault of Formatting, I see what dark arts thou doth perform here!
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AI can never, and will never, replace the human element of the artistic process. You can instruct AI to write a Beatles song but it will never feel like or actually be as good or as real to the audience as a Beatles song.
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Nick Phillips I think the worry is the advanced AI will get BETTER at emulating the lovely human element of the arts...
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It cant, it's not human. You just can't replicate that.
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I am inclined (want) to agree with you... One of my favorite movies, Prometheus, touches on this issue, Ridley (and Lindelof) does a great job of highlighting the fact that as advanced as the AI gets it will ultimately never be human. The irony of advanced AI is that we don't even yet fully understand human brains and here "we" are attempting to clone (and bolster?) the intellect that spawns from them...
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Like it or not Nick Phillips it is already happening and that is why all of the major studios are purchasing Ai companies right now as we speak. And Hollywood are striking and protesting as well. Juss say´in M8t.
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I think there's no doubt AI will make films that succeed and make a profit Nick Phillips - for most movies these days the artistic process is very limited. I wouldn't think to high of that.
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Ahhh, the anticipatory joy of the day a teensy-weensy, affected rocket sputters to a low altitude and explodes in an almost imperceptible <pop> then disappears in the inky S32 sky. The fate of so many.
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This should be a lengthy one! So much is attached to this scenario!
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You're right, and maybe I'm holding out too much hope Mark Deuce and Willem Elzenga!
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We just have to find our places in this new world Nick Phillips and use it to our advantage.
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Thanks for the amazing comments!!
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I am ALL in competing with AI written screenplays. I do it now. I am competing with each of you to get the attention of an executive just to get my script read. My realistic odds of success are somewhere between ain't never gonna happen to what, 1 in 100000?
A studio that tries AI written screenplays is making a risk/profit evaluated business decision. They will pay a producer to make it happen. So what?
Take your script, rewrite it, line it for shots, storyboard it, use your phone and shoot it, edit iis and finish. Repeat 3 times and your a bonifided filmmaker with IMDB credits.
We screenwriters have the same tools available as the studios for free. Make the decision and be your own executive.
LET´S GOOOOOO!!! Paul Rivers and you are spot on!!
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Personally I think the more common AI gets used the sooner it will get burned. Good riddance.
That is possible Bill Albert especially if the super computers get fried or hacked.
Bill Albert Possibly at the small end-user level, but big businesses aren't going to shun it anytime soon. Another problem with advanced AI is energy consumption, i.e. it's already consuming the same amount as a small country. Going to leave bitcoin mining in the dust in that regard soon.