Luke Watson's Reel

As part of Star Branding’s partnership with Jennifer Lopez, I helped develop and launch Jennifer Lopez for Kohl’s — still the largest celebrity fashion deal in history. The campaign blended Hollywood glamour with accessible style, positioning J.Lo not just as a face of the brand but as a lifestyle architect. This spot was my favorite. As someone working somewhere between the fabulous world of an A-list celebrity and the mundane reality of corporate life, it really resonates.

Starring Elijah Wood and Luke Kirby, "No Man of God" premiered at the Tribeca Film Festival. I am an Executive Producer on the film.

I produced 'Venice to Venice', a feature-length documentary that follows Bright Moments, a Venice Beach digital art collective that, in just three whirlwind years, crossed four continents, collaborated with 100 artists, and returned $15M to creators worldwide. Despite a $50M insider heist, a devastating CryptoWinter, and the letters "NFT" becoming a pejorative, we finished the roadmap in Venice Italy at the 2024 Art Biennale. Beyond the doc, I joined Bright Moments (literally) on day one,...