Cameron Micules's Reel

My client, CareWorx, needed to make an impression at a conference with customers and prospects. My agency had everything ready to go - photographer, print materials, marketing integration... then with one week to show time the plans changed. I decided to jump on the parody band wagon and set to work. I wrote the lyrics to a "gangnam style" song that fit the industry, then recorded it quickly in GarageBand on a Blue Snowball and my Macbook Pro. Then I called a t-shirt printer friend of mine...

A brief explainer video for Mobileyez on-site eyecare professionals. I wrote the script, narrated and recorded the audio, mixed the soundtrack, sketched the storyboards, created all the graphical elements, designed and animated the entire piece in AfterEffects, and published to YouTube, Vimeo and other websites. All over a weekend.