Craig Carroll

I am a professor, author, and consultant whose work examines how communication and media create social change in, through, and around large-scale organizations. I previously taught at the University of Southern California, the University of North Carolina at Chapel Hill, and New York University, and in global executive education programs at Singapore Management University, Copenhagen Business School, and Instituto de Empresa (IE University) in Madrid. I host an annual 1/2 day, online, off-record conference of senior leaders of corporate America who work at the business-society interface. I've authored three non-fiction (social science) books on corporate reputation, and I now want to turn my work towards fiction, through novels and screenplays.

My favorite book is "The Power of a Story: The role of fiction in political change" written by Professor of Italian Literature Michael Hanne, University of Auckland. The book is a series of case studies of novels published over hundreds of years that have changed society. The premise of the book is that novels change the world in ways that nonfiction, advocacy, policy, and legislation never have and never can. This is the impact I want to have. My inspiration is Michael Crichton. An example of a story I want to tell is found in "Confessions of an Economic Hitman"