In 2011, Mrs. Butler combined her gifts of writing, media creativity, and dedication to her community to create RobynRyli Concepts, LLC. Her company brings positive media attention about and to Newark, and the Greater Newark Area, by producing original content and scripted visual productions for non-profit organizations, community agencies, and small businesses for commercial and private use. In addition, RobynRyli Concepts produces reality-based and scripted series’ for public viewing distributed through the Internet.