Having done mostly corporate informational videos and presentations, I made the jump to more serious production work a few years ago, and started Red Swan Films. Although production work in Michigan is a little more difficult to come by, there's is a surprising amount of talent here.
My principal has always been simple: Don't give me people who are great actors, give me people who can carry on a conversation without sounding like they're acting! I can explain a role to anyone who can quit acting long enough to listen.