Ranyyaah Serraj

Ranyah is a professional, multicultural and incredibly creative person. She has been a director within the theatre, arts, cinema, and events arena for many years and has multiple talents which cross many fields within the design industry. Ranyah understands how to implement her craft and skill into lucrative business environments.

Ranyah worked her way up to Head Art Director for Underbelly - a comedy festival in Edinburgh, UK, three years in succession in the late nineties. She managed and organised over 144 shows a season, on 27 different stages, located across the whole of the city. This fantastic opportunity allowed her to work with bands like Snow Patrol and where she won a BAFTA for her short film "Station". All of this propelled her into the next decade.

Moving to Cairo - her stepping stone back to Saudi Arabia - Ranyah became a head stylist for AL-Beat Magazine, the first Architecture & Interior Design magazine in the Arabic world. She also freelanced within the new, upcoming Arabian music video scene, becoming a stylist for Arabian Music stars such as Rashid Al-Majid on his debut album. On returning to Saudi, Ranyah created a very successful eco-jewellery brand called Terra-Eclat, with stores in Riyadh and Jeddah; this was her first creative outlet in her homeland.

By 2018 Ranyah was hungry for a new challenge and heard the call from head-hunters to run a design eco-retreat in Ubud, Bali, learning and showing the art of curating a beautiful experience for her clients.

Since returning to Saudi, Ranyah's Creative Consultancy has gone from strength to strength. Currently, she is freelancing as a Production Manager for the Saudi Style Council (SSC), supporting budding young Saudis to grow within their new evolving environment. Her latest endeavours include the first entire Saudi crew and cast for the SSC in NEOM; concept and design for the women's museum with Princess Noura University and scriptwriting & stories from her unique perspective for the Film Commission at the Ministry of Culture.