PN Mathenjwa (“Charlie Manner”) holds a BA in Motion Picture Medium from the Oscar®-winning AFDA University Cape Town (2013). During his degree programme, largely sponsored by the National Film and Video Foundation (NFVF) he studied Screen-Acting, Media Music Production, Music Live Performance and CMS (Characterization Semiotics). He majored in CMS under the tutelage of synthetic personality theorist Michiel Germishuys ("Michael Ivy"). In 2015, his graduation film “Resilience” (CMS Dept Head) was nominated for a national SAFTA (award). In 2017, he received development funding from the NFVF for a documentary, which is the subject of the Scribblebytes research. Between 2018 and 2019 he conducted field research to understand his target audience. Creatively, Manner is inspired by popular culture as a vehicle for stimulating social awareness. Maverick contemporary artists like Spike Lee, Tupac Shakur, Kanye West, Cindy Sherman, Laurie Anderson, Madonna and Sacha Baron Cohen -- who use irony to create social awareness through popular mediums -- are frames of reference for defining his "place" within pop culture. Manner's work aims to entertain, educate and empower his audience through emotionally and culturally relevant transmedia narratives presented through digital spaces like Instagram, iTunes, YouTube and eventually, cinema. Through his current project he has developed the "3 Rs" which inform his creative process, namely: Research, "Resemiotization" (Iedema 2003) and Rendering. As a student of Screen-Acting he draws on the teachings of Stella Adler who stresses the importance of socio-economic and political research into the environment of a character (Kissel 2000). As a student of CMS he draws on the semiotics of costume, make-up, styling and "Fego DNA Schemas" (Ivy 2013). In rendering his work into accessible and consumable art, Manner looks to his familial roots in African Spirituality, which places importance on signs and symbols in communication. Manner is also a spokesmodel for "Metamodernism" (Vermeulen & van den Akker 2010) think-tank: The Abs-Tract Organization (TATO) which is led by London School of Economics alumnus Brent Cooper.