In The Hitchhiker’s Guide to the Galaxy, the Guide itself famously has ‘DON’T PANIC’ on its cover. That's still the best advice for navigating the unknown, including the flood of AI headlines you're gonna read in 2026. After thirty years in the film and TV industry, and years as an ethical AI consultant who spends every week tracking AI's collision with creative work, here's my current assessment of artificial intelligence as it pertains to the film and TV industry: MOSTLY HARMLESS.
That's another Douglas Adams reference. Mostly Harmless. AI can be useful, frequently misunderstood, and surrounded by a hype machine that profits from your panic.
This blog/guide isn't about ignoring AI's negative or positive impacts. It's about reading the headlines critically so you can make smart decisions instead of scared ones. Because the creatives who thrive in 2026 won't be the most frightened or the most dismissive. They'll be the most discerning. Let's start with how the hype machine actually works.

You've seen these headlines:
"AI Actress Lands Hollywood Agency Interest."
"Studios Are Replacing Animators with AI."
"AI-Generated Scripts Are Flooding Development Offices."
Here's the pattern. Once you see it, you can't unsee it:
Step one: Someone makes a claim about AI in Hollywood.
Step two: The claim references unnamed industry players. A studio. A talent agency. Development executives. A producer "in the know." No verifiable sources. No named companies. Just anonymous insiders who aren't ready to go public. Convenient.
Step three: An entertainment news outlet runs the story anyway. Because clicks. Remember when journalism required verifiable sources? Now it's a lot of "people have said." Who? What people?
Step four: Social media amplifies it. Because fear spreads faster than facts or nuance.
Step five: Creatives everywhere lose sleep over something that was never verified.
Those animation jobs being replaced? I've seen AI used in ads and short-form experiments, but I have not seen a verified case of a major North American animation studio replacing its animation staff with AI. Even the Disney-OpenAI deal announced in December 2025 is about fan-generated short videos using 200+ characters on Sora, not AI-made movies. The deal explicitly excludes talent likenesses and voices and doesn't allow OpenAI to train on Disney IP. Now could this all change, yes, of course. But at the moment, I'm doing what SAG and ACTRA are doing, monitoring it all very closely. And knowing the current limitations of AI video, which we saw with the backlash to Coca-Cola's AI holiday commercials, I'd say we're safe for another year at least. I'll get more into that later.
Those AI scripts flooding development offices? Every working development person I've spoken to says the "flood" is overstated, and AI-first scripts aren't suddenly getting bought at scale. I teach this in my webinars and courses: there's a clear difference between a beginner using AI to write their script versus a professional using AI as a tool. The quality gap is night and day. Professionals are professionals because they love writing. When and if they use ChatGPT, Gemini, or Claude, it's for proofreading, research, or brainstorming. Not to replace their voice. The best writers aren't outsourcing their craft. This means most if not all AI scripts being sent are from beginners or intermediates who haven't mastered storytelling. So the best scripts, which would logically be from the best writers, are still the ones getting bought. Some might get through, but it's not en masse as the fear-engine wants people to believe. In fact, I've faced backlash myself being an AI consultant, albeit I call myself an Ethical AI Consultant. My slogan is "Tools NOT Terminators." I've won 42 screenwriting awards worldwide. Thirty-five of those were before ChatGPT existed. I still get asked, though, if I'm using AI creatively. The answer's no. But this should be reassuring to you, the reader, because it's studio execs and producers asking me that. There is a clear anti-AI sentiment even at their level. So that should be reassuring.
And that AI actress, Tilly Norwood, supposedly attracting multiple Hollywood agencies? No confirmed representation. No confirmed deal. And most of the 'agency interest' talk is reported as behind-the-scenes conversations, not a public announcement by a major agency. That's not news. That's smoke and mirrors. And the easiest way to grab attention in 2025 was to create an AI avatar and claim powerful people wanted it. Expect more of this in 2026. A lot more. So before you let the next headline ruin your week, ask yourself one question: Who benefits from you panicking? It's not you.

So if the headlines are mostly hype, what should you actually be paying attention to? The quiet stuff. The features already in the AI toolkit. Let's look at something boring, but vital, contracts. The contract language that hasn't caught up yet.
This is where AI is quietly changing the game while everyone argues about virtual actors.
Most editing software already lets people retime and re-cut your music to fit picture. That's not new. What's new: Major platforms like Adobe Premiere and DaVinci Resolve now include AI that can automatically reshape a track by rearranging sections. Not stretching. Re-editing. Some tools can isolate drums, bass, or vocals and adjust them independently. Third-party AI plugins extend these capabilities to other software. I'm no lawyer, but if your contract doesn't clearly define "edit," "modify," or "derivative versions," you may be granting permission for these changes without extra compensation. This isn't a future problem. This exists now.

Did you know Adobe rolled out a feature called Generative Extend? It lets an editor drag the end or start of a clip, and Premiere Pro generates extra frames so the shot runs longer. It can generate a short extension of the shot by synthesizing extra frames that match what's already there. Motion. Lighting. Texture. It's designed for small timing fixes and ambient footage, not generating new dialogue. It also won't extend music, and existing spoken dialogue gets muted during the extended portion.
But think about what that actually means for performance. A computer is creating additional frames of your movement. Your motion. In my view, this raises questions about where performance ends and synthesis begins. You're letting a machine extend the scene instead of keeping the performance entirely within the actor's control.
Right now, this is Adobe. But these features spread. Other platforms will follow.
I know SAG and ACTRA are doing important work to combat AI. But I haven't seen anyone publicly raise an eyebrow at this specific feature. Maybe I should reach out.
Read every contract with AI in mind. If there's no AI clause, ask for one. If you don't understand the language, get someone who does to look at it before you sign.

Here are other AI features already in production tools that deserve your attention. Keep in mind, these are not 100% negative, but they are AI tools that can be used for both good and bad:
In my experience, news outlets aren't always in the business of informing you. They're in the business of keeping you clicking. Panic drives clicks. Nuance doesn't. So when you see AI headlines this year, ask the questions we covered. Who's the source? What's verifiable? Who benefits from you panicking? There are real things to pay attention to in 2026. We've covered some of them here. Don't get me started on AI viruses. That'll be a big one. But the creatives who thrive won't be the ones who believed every headline or ignored every warning. They'll be the ones who stayed informed, read their contracts, kept excelling in their art form, and made movies. Don't panic, but keep your eyes open.
Let's hear your thoughts in the comments below!
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