No matter where you are based as an actor, given the state of the industry the past two years you have undoubtedly submitted a self tape audition (or 1,000). If you're based in LA or NYC, before COVID you may have only occasionally been required to self-tape, and when that happened, perhaps you used your cell phone or went to a buddy’s house to have them tape you.
I, on the other hand, am based in Atlanta. And in addition to being a full-time actor for almost 20 years, I have co-owned a taping service with my wife since 2010. We were one of the first dedicated taping services in the Atlanta area (and aptly named ourselves Get Taped!).
Here in the ATL, even before the pandemic, self-taping is THE PRIMARY METHOD by which you will audition. Virtually 100% of your TV and film auditions require you to submit a taped audition. Callbacks only happen for films and sometimes pilots.
I booked my first co-star off of tape in 2005, and since then have booked many more roles off of tape, including recurring co-stars and a top-of-show guest star. And in each of those cases, I never met a single person from production until I got to set.
And due to how long we’ve been self-taping in Atlanta, the technical standards are much higher than in other markets. Here, the casting directors come to expect great lighting, sound, and a reader who is a good actor. Anything less becomes a distraction. Actors who ignore these requirements are in danger of not having their read passed along to the Casting Director (if it goes to the agent first) and then the CD may not pass along your subpar tape to the producers/director.

For many actors, this new reality creates a very real problem. If you thrive on the in-person connection and crave the insight and direction of the Casting Director, you will constantly be blaming the self-tape as the reason for your low booking numbers.
And there is some validity to that.
When you don’t have the Casting Director in the room with you, you’re left wondering if you’re making the right choice for the role (but that’s another blog topic all together). You won’t know how much physicality is truly necessary for the audition. You’ll agonize over whether you should do an accent or not, and so forth.
On top of that, if you forego coming to a taping service and choose to tape at home, you are suddenly burdened with creating a great tape by yourself. This means knowing a little bit about:
Now you can understand why no less than a dozen full-service audition taping studios stay in business year round in Atlanta. The burden of all that technical knowledge is overwhelming for most actors.

Isn’t it just about the performance? Yes… in theory. But let’s take a simple under-five role for a TV series as an example.
The production team has narrowed the role down to two possible choices. The Director/Studio/Network is watching the top two self-taped auditions on a laptop, trying to make a quick, but thorough decision on who to cast.
Both actors fit the look of the show, and both gave good reads. So the final decision could very well come down to the quality of the tape, because of the psychological effect of watching a well-produced audition right next to a poorly produced audition.
Many actors lament the taped audition process. But they first need to realize that they’re inevitably getting more auditions overall due to the fact that the casting directors can see more actors digitally than they can in person. Some CDs mix self-tapes and in-persons, but that’s more the exception than the rule here in Atlanta.
In addition, self-taping allows the actor more control over their read. They can tape at a time convenient to them, instead of having to fit the CD’s schedule. The actor can also spend as much time as they need to get the right take (we all have left in-person auditions wishing we had been given an additional take). Admittedly, this freedom can lead to laziness, and you can end up doing a dozen or more takes. Perhaps you are memorizing as you go, or you just can’t settle on a single approach to the character. Left unchecked, an actor can lose their ability to perform under pressure when 30 crew members are staring, so actors need to maintain a good discipline of recording only a couple takes.
Regardless of the number of takes, the ability to see your performance back in real time can be an invaluable learning tool for honing your on-camera craft. I realize some actors don’t like watching themselves back on tape, but those actors are missing out on perhaps the greatest benefit of the self-taping experience.
I have watched actors on countless occasions see their first take back on the monitor, and then know immediately what needs to be fixed to get to a place where they are confident with their submission. Overanalyzing can plague anyone, but over time you learn how to ignore the minutiae and instead objectively judge your own performance.
And having a library of your past auditions can be used for your growth as well. Your acting coach can review your work to help you grow, and some casting directors will even agree to review your most recent tapes for their office to give you general feedback about your progress.

CONCLUSION
In the end, you can make a compelling argument for or against the taped audition. So it’s up to you to determine you which side of the argument you’ll fall on. Like most things in life, you choose your reality.
We control so little in this business, but you can control your mindset. So don’t fight the current. Make the best of your self-taping.
Besides, self-taping is not going anywhere in the foreseeable future…
Happy Taping!

Matthew is a Storyteller based in Atlanta, GA. He is a proud member of SAG-AFTRA, and has over 70 credits on IMDb. He and his wife own Get Taped, which is one of the original audition taping services in Atlanta (founded in 2010). You can follow him on Instagram @matthew.cornwell and Facebook, or just wait for him to nonchalantly pop up on your TV screen.
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