Intriguing thesis regarding Sony's purchase of the Alamo Drafthouse chain
https://www.indiewire.com/news/box-office/sonys-bet-alamo-drafthouse-cru...
Animation : Sony’s Bet on Alamo Drafthouse Is More than a Crunchyroll of the Dice by Richard "RB" Botto
Founder and CEO at Stage 32 ♦ Actor, Producer, Screenwriter, Voice Artist
7 months ago
Sony’s Bet on Alamo Drafthouse Is More than a Crunchyroll of the Dice
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It'll be an interesting experiment for sure. Crunchyroll's had 3 anime films in the top-65 of the box office so far this year. Could this move juice the numbers a bit more for them? Possibly. It definitely seems the market is headed that way and more anime films are making gains at theaters in recent years as fans come out of their basements to peep their favorite anime franchises on the big screen.
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Wouldn't doubt at all that it's partially an awareness, exposure and branding play, Pat Alexander