Welser profile, rollforming, planb werbeagentur | Gregor Jasch

The "smartXcellence" brand is defined by its future-oriented vision and extensive expertise which Welser Prolife shares with its customers at the very early stages of planning. Welser is one of the pioneers of cold roll profiling where steel processing is a tradition spanning 11 generations. At present, around 18,000 different sections can be produced from the available archive, a figure which increases every day by five completely new profiles. This means the entire order realisation process of preliminary discussion, concept and tool design, to end production, is newly completed five times every day. Using a joint strategy process as its basis, the development of the smartXcellence brand was carried out by the Vienna based advertising agency planB together with Welser Profile, and was awarded the intermedia-globe GOLD in the category Meeting Openers at the WorldMediaFestival in Hamburg 2011.