5 Precious Tips To Help You Get a Better Film Poster Before we talk about these tips, let's see why you need a poster. Well, a film poster is designed to attract the attention on your production and to entice the viewer to want to watch your film. Be sure that your poster brings the viewer closer but doesn't give away the entire story. That's the main purpose of the poster. These simple tips will get your production in front of a larger audience. No one will tell you this. Everyone is talking only about techniques. 1. Plan what you want to say with your poster Remember that your poster it's not just something pretty that a graphic designer creates. It has to entice, tell a little, but not too much and eventually has to sell your film. Because of that you need to plan what you want to be in and on the poster. The winning formula: one character, one expression, title, tagline, one mood color and 2 fonts. If you can't follow it entirely, use maximum of 3 in any case. 2. Do a special photo shoot of the characters Do not! I repeat! Do not use screen shots from the film or behind the scenes pictures. They are not planned and they don't tell anything about the film plot. Yes, they are the characters and the scene is a part of the film, but it will not help your poster. Doesn't matter how hard it would seem to be, take some special shots of the characters [separate] specially for the poster. Get the characters [based on the plan you have for the poster] to pose and pretend they interact, if that's what's planned, but get them to have the right expression and position to look and fit well in the poster design. When possible, do this on a green screen or at least with one color wall behind. You can take these pictures even with a phone, but take the time to plan this shoot. And: don't crop the characters from the camera! Leave space around them so the graphic designer can work with them. 3. Don't Use Stock Images Alone Even if you find a Stock Image that will fit perfectly your story, your film and your poster, do not use it alone. Make it part of the poster, but not the poster. You risk for your poster to look like other hundreds. You want your poster to stand out and for that you need to be original! 4. Don't Use Crazy Fonts We all love to be more than unique and we want our art to represent us. It's natural, but when you create a film poster, you need to keep in mind your viewer. Try to put yourself in the viewer's shoes and think if you'd stop to have a look at your poster if you couldn't understand the title from the first glance. Would you? You won't. The easy way to see if you went too crazy with the fonts is to have a look at the poster in a thumbnail format. If you can read and understand the title, then you're set. One more thing: keep the font on the poster consistent with the font used in your intro credits and film title. Stay in the film's branding. 5. Less is More I know this one, in some minds, is a nobrainer... but most of the filmmakers I met did this before: put the entire cast on the poster. The moment you did that [and it's normal in some cases because they are friends and family and you want to reward them] your production screams "Cheap!" in the viewers eyes. Yes. I know you're thinking that Star Wars and other big movies are using groups, BUT! That's well planned and it's on purpose: to attract the fan base of each character. So again: less is more and doing that you give your film a sleek elegant look and feel. .
If you need help with your posters:
https://productionmark.ca/services-for-filmmakers/professional-movie-pos...
1 person likes this
Looks cool will be in touch in the future.
Hi Debbie,
For sure. It will be a pleasure.
Save the link for future reference and if you know someone that needs it.
https://productionmark.ca/services-for-filmmakers/professional-movie-pos......
Expand commentHi Debbie,
For sure. It will be a pleasure.
Save the link for future reference and if you know someone that needs it.
https://productionmark.ca/services-for-filmmakers/professional-movie-pos...