I wanted to take a moment to reflect on the very individual process a professional creative must go through in order to be present for their “tribe” or be strong enough to lead a team. Especially since doing the work for yourself, BY yourself is essential. It is the foundation of everything else we create.
Consider for a moment when you visit a doctor. It is certainly their job to help analyze what ails you and suggest a plan to heal you, expecting them to do all of the work is ineffective at best. While it is tempting to relinquish all responsibility and ask your doctor to simply “fix” you, consider how much more effective their analysis is when you come prepared. Perhaps you offer observations, read up on the symptoms, and even prepare specific questions. When you focus on what you can contribute to the relationship, the work you do together improves.
‘But why a spiral, Kay-dawg? Shouldn’t I be able to deliver this information and receive what I need in return? Bing, bang, boom?’
While receiving a service for money is a transaction, the collaboration necessary to solve any problem is hardly transactional. That is to say, much like any other problem-solving process, the creative process is not linear. If you keep working at it, however, then it can feel like a cycle toward a pointed goal. Not a hamster on a wheel waiting to pass out, but a runner on a path around a mountain top, steadily spiraling upward. In today’s blog, we’ll be exploring four guideposts for keeping you active and involved as a professional creative so you can show up and do your best work on your way to the top of your game!
We all start here as creatives. The surprising revelation about working in the industry, whether in a remote part of the world or in the heart of Los Angeles, is that the work is the same. If you do the work, then you have indeed begun your process of improving as a professional creative. Whether novice, intermediate, or expert, we take every opportunity to make our art. Sometimes our individual art can be done alone, but sometimes it requires communicating your vision.
One of the greatest advantages of having an entire community of artists is that you do not need to polish your work before sharing it with your Stage 32 peers - we’re here to help you on your journey, not just witness its results! Of course, you are always welcome to share your victories as well, but it all starts with putting in the hours.
When it comes to bridging the gap between making something and selling something, it could be as simple as shaking hands. Often, however, there is a mountain of steps to get you to that place. As the Founder and CEO of Stage 32, Richard “RB” Botto, often recommends, it starts with reading “the trades”, or the industry news sources (The Wire, The Hollywood Reporter, Variety, Deadline). Keeping up to date with industry news helps you, the creative, switch away from thinking only of selling your project and into how what you do fills a real need for someone else. It also allows you to understand the changes in the industry so you can adjust to the demands.
Make no mistake - what you contribute helps other people in this industry. Are you selling a script? It would be helpful to understand what a producer does and the risks they take when purchasing your script. Trying to work in a writer’s room? Why not learn about the complicated role of a showrunner to better work with one? Shopping your feature around for a distribution deal? Best to learn the different platforms available before you accept offers.
It sounds complicated at first, but you’d be surprised how many successful professionals in the industry are simply the people who took the time to do research. They listen, compile information, and create opportunities by learning more than “how to”. They look for the ever-elusive “why for”.
This is likely the reason you’ve sought out the Stage 32 platform - to grow your network. When we “network”, we’re making friends and confirming our common interests. The truth is, you can increase your network anywhere because a network is a numbers game. A network of a hundred easily accessible professionals is absolutely desirable. When you reach out to them with a request, however, you may only render 10% responses. Why? Because a network is based on shared interests, but not necessarily on shared values.
When you know you share even one value with someone else, you begin to form a relationship. Take a moment to think of the professional relationships that mean the most to you. What values do you have in common? Now consider that same pool of one hundred easily accessible professional relationships with those shared values - do you see them stepping up when you make a request? A 50% response rate is easy. In layman’s terms, relationships have a greater quality of connection than a network and thus are more likely to have a greater impact.
This is the final stage of creative progress, and for obvious reasons, it is also the most important. We all must share our work with others. Early in the process, it’s required to improve our craft. Later in the process, it’s important to ensure we’re delivering what our collaborators need. In final delivery, it’s essential to ensure we showcase the craftsmanship.
Sharing is part of the equation, but not all of it. Discourse stimulates creativity, as does reflecting on the effect of our work. We all want the accolades and audience appreciation, but to truly improve our craft - where it all began - we must be willing to have hard conversations with peers and mentors. You’d be surprised how unpacking a shared issue can naturally elevate our position on the spiral to the top!
Now it’s back to one! Get back to work and start all over again - just elevated!
Let us know, what stage do you struggle with? How can the Stage 32 community help you?
Let's hear your thoughts in the comments below!
Got an idea for a post? Or have you collaborated with Stage 32 members to create a project? We'd love to hear about it. Email Ashley at blog@stage32.com and let's get your post published!
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Blog Post by Karen "Kay" Ross, posted on Saturday, April 12th, 2025
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I loved this blog, Kay! It seems easy, doesn't it? I believe what struggles most creatives face aren't the educational skills from the industry, but their beliefs that block them from overcoming and changing themselves to the new. And that is what makes Stage 32 a unique community. We support each o...
Expand postI loved this blog, Kay! It seems easy, doesn't it? I believe what struggles most creatives face aren't the educational skills from the industry, but their beliefs that block them from overcoming and changing themselves to the new. And that is what makes Stage 32 a unique community. We support each other's success and wish for our own. Thank you for reminding us about the essentials. And, thanks to Stage 32, we got to know each other and developed this wonderful friendship. Thank you!
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Aww, thank you so much, my friend! Indeed - so much easier to say than do, and yet giving language to it can help so many creatives become grounded in the knowledge that there is something beyond the...
Expand commentAww, thank you so much, my friend! Indeed - so much easier to say than do, and yet giving language to it can help so many creatives become grounded in the knowledge that there is something beyond the current turmoil that can keep you moving forward, upward. And agreed! Stage 32 is a fantastic community to really feel like you're here for mutually beneficial relationship-building. When transactional becomes supportive, it's a really beautiful thing. Thank you so much for reading and commenting!
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It is a really beautiful thing. Love youuuu
Incredible blog, Kay-dawg! You said, "Sometimes our individual art can be done alone, but sometimes it requires communicating your vision." That's true. Most of the time I figure out a story on my own, but sometimes I come up with new ideas and realize things by communicating my vision for a story t...
Expand postIncredible blog, Kay-dawg! You said, "Sometimes our individual art can be done alone, but sometimes it requires communicating your vision." That's true. Most of the time I figure out a story on my own, but sometimes I come up with new ideas and realize things by communicating my vision for a story to people. I struggle with the distribution, financing, and legal sides of the industry, but I'm getting better at them with the resources on Stage 32.
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Indeed you are getting better, my friend! You're already a powerhouse in the community - I can't think of anyone who doesn't want to work with you, so you have no shortage of assistance!
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Thanks, Kay. You're a powerhouse in the community too! Thanks for writing this blog and everything you do for the community!
Thanks for the insights, Karen. Your #3 is really important and you stated it well. Wishing you continuing success as you Spiral Up!
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Thank you so much! And I agree - consider how iconic Matt Damon and Ben Affleck are. Would they have been able to come up with Good Will Hunting if they weren't such great friends? I don't think so, a...
Expand commentThank you so much! And I agree - consider how iconic Matt Damon and Ben Affleck are. Would they have been able to come up with Good Will Hunting if they weren't such great friends? I don't think so, and it was their other relationships that helped get the script into bigger-named talent to move the project forward. I really appreciate you reading and commenting!
Great blog! I always look forward to all the great advice you give. I'll see you later at the Monday Coverage Report.
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Aww, thank you so much! I really appreciate you reading and commenting! YES, see you Monday!
Thank you! Good reminder to take an active role in your connecting with others. That you can't just rely on others; you have to do a lion's share of the work.
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Agreed, Doug! It's never easy to take personal responsibility, but it is OH so worth it! Thanks so much for reading and commenting!
Addenda. A good rule of thumb is that people who become successes, they have spent a lot of time on doing things which they would had preferred not to do. Like spending time on administration. And if you are willing to do what others are unwilling to do, it may help you to find people who can help your career.
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Indeed!
Succinct You've summarized lectures in an article, lovely. Upward and onward
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Aww, thank you so much! And hey - I'm available for speaking engagements as well, so if anyone WANTS this to a lecture, happy to abide! LOL ;-)
Hi Karen, thanks for this direct and motivating article. I love the term, spiralling upwards. The metaphor powerfully conveys that even if we might not feel as if we are progressing, if we do what you suggest we are progressing if not in a linear fashion.
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Aww, I'm so glad you enjoyed it! Thanks so much for the comment! And that was very much the intention of the blog - to give creatives hope that non-linear progress is expected and worth it. Basically, KEEP GOING!
Thanks for sharing, Karen "Kay" Ross!
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You are most welcome! Thank you for reading!
Nailed it, Kay. That's it in a nutshell. Perseverance and positivity go hand in hand with all four of your major points. Great essay! Thanks for posting.
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Aww, thank you so much, Tom!
Thank you, Karen E
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You are most welcome, Wendy Kay!
Thanks for the insights, Karen. Your #3 is really important and you stated it well. Wishing you continuing success as you Spiral Up!
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