Dance marathon - converting the campus (2013) | Jake Fullilove

A promotional short film I wrote, directed, produced, and composed to encourage Boise State students to attend a 17 hour Dance Marathon to raise funds for the St. Luke's Children's Hospital and Children's Miracle Network Hospitals. Every chapter of Dance Marathon is required to set a fundraising goal at least 10% higher than that of the previous year's. With the help of this film, the team comfortably raised their goal a little higher from $5,000 to $7,500. They made $37,000. A 640% increase, the likes of which had not been seen in the program in 20 years. Using an updated version of the video for 2014-2015, they made $66,000.