2012 begins with yet another success: after winning the Gold Dolphin in Cannes in 2012, planB advertising agency Vienna won the Silver Screen Award at the US International Film & Video Festival in Los Angeles for its animated movie short about the global power management corporation Eaton. Before the skyline of Los Angeles, Lee Gluckman (US International Film and Video Festival) presents the Silver Screen Award for Eaton to Gregor Jasch (planB Advertising Agency). Jasch: "Emotional storytelling creates trust and distinctiveness and is remembered longer."