The "smartXcellence" brand is defined by its future-oriented vision and extensive expertise which Welser Prolife shares with its customers at the very early stages of planning. Whether special sections or special profile tubes, as system sections or a section system, the final form from Welser is virtually free of any limitations. The general trend is in the direction of complete building components for further processing. Using a joint strategy process as its basis, the development of the smartXcellence brand was carried out by the Vienna based advertising agency planB together with Welser Profile, and was awarded the intermedia-globe GOLD in the category Meeting Openers at the WorldMediaFestival in Hamburg 2011.