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How Working With A Publicity Consultant May Help You Stay Within Budget

I know it’s thrilling when you’re in the midst of creating something. However, many put off working with publicity, even for consultation, because many think it’s going to be really expensive. To be sure, a full-scale publicity campaign can get quite expensive—depending on several factors. However, consulting with publicity in a limited capacity can be a smart investment to help you figure out your specific publicity strategy without making a total commitment unti…

Why It’s A Good Idea To Commit To A Festival Publicist Before You’re Accepted

Let’s discuss a misconception about film publicity as it relates to your festival run—you do not need to wait until you’ve heard back from your top festival premiere choice to start conversations with a publicist. Being proactive and taking the time to choose your festival publicist early can be a game-changer for your film's journey through the festival circuit. Whether you’re crafting a feature film destined for Sundance or a short masterpiece targeting Tribec…

Using AI-Powered Tools to Build Stronger In-Person Relationships

The entertainment industry and the public relations business both thrive on relationships and traffic in social currency. It’s one of the many reasons a platform such as Stage 32 exists—it’s a wonderful place to network and share creative ideas and experiences. The mass adoption of Artificial intelligence isn’t likely to change the importance of relationships. Instead, my belief is that it will make growing important and authentic relationships significantly more …

PR Pro Lingo: 25 Terms Filmmakers and Actors Must Know!

In a previous Stage 32 blog (which you can find HERE), I discussed why consulting with a publicist is a good idea before heading into production on your creative project. Working with a publicity team can sometimes feel daunting—especially if you’re not on the same page and don’t speak the same lingo. To complicate matters more, it can be especially intimidating if you’re constrained by budget and taking on the DIY approach. So, whether you’ve worked wi…

Waiting Until Post-Production To Hire A Film Publicist Will Cost You

Most independent filmmakers forgo hiring a unit or film publicist in pre-production. There are many reasons they do this, but the most common one is that they don’t think they have it in their budget. The truth is filmmakers can’t afford to make that mistake. Planning your publicity strategy in pre-production will give your film its best chance at success. Here’s a deeper look into why independent filmmakers should have a film publicist on their team from the get-go. …

Waiting Until Post-Production To Hire A Film Publicist Will Cost You

Most independent filmmakers forgo hiring a unit or film publicist in pre-production. There are many reasons they do this, but the most common one is that they don’t think they have it in their budget. The truth is, filmmakers can’t afford to make that mistake. Planning your publicity strategy in pre-production will give your film its best chance at success. Here’s a deeper look into why independent filmmakers should have a film publicist on their team from the get-go. …

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